YEA Media Group and Radio.Cloud have partnered on a distribution agreement to allow YEA’s programs to utilize Radio.Cloud’s Content Controller to distribute localize show segments to affiliates.
The deal is centered around YEA’s “Greg Beharrel Show”, which is utilizing the service for Beharrel on Connoisseur Media Country “98.7 The Bull” KUPL Portland.
YEA Media Group President Shawn Nunn said, “Greg Beharrell is one of the hardest working radio talents, but with a product like Radio.Cloud, he can work smarter, not harder, when it comes to customizing his show for listeners.”
Radio.Cloud Account Director Andrew Scaglione said, “Our belief is that radio stations shouldn’t have to give up their local brands even for 5-10 minutes during syndicated or network programming. We’re very excited that YEA Media Group sees that vision as well. Their talent lineup is strong, and we look forward to helping grow those programs.”
The Greg Beharrell Show joins Throwback Nation Radio and The Jeff Foxx Show to utilize Content Controller to distribute localized content on their national shows.
This story first appeared on radioinsight.com