Audacy Sports 660 WFAN/101.9 WFAN-FM New York has signed an extension with the NFL’s New York Giants.
WFAN, which has carried the Giants since 1996, will continue to carry all games on air and streaming locally. The deal will also include monthly Giants programming year-round and the team produced “Big Blue Kickoff Live” during the season.
Audacy Chief Business Officer and New York Market President Chris Olivero said, “WFAN and The New York Giants are two of the most successful sports brands in the tri-state area, and we’re honored to continue this long-standing partnership for the fans of Big Blue. More programming, exclusive experiences and of course Tiki, will make the seasons ahead all the more special.”
The deal will also add former Giants star and WFAN afternoon co-host Tiki Barber to the gameday broadcasts as co-host of the pre and post-game show along with Giants.com’s John Schmeelk. Barber said, “I am really excited to be joining the Giants gameday radio broadcast team on WFAN. This organization has meant so much to me, professionally and personally. The Giants have a long history of legendary broadcasters and Wellington Mara always told them to call it like they see it because our fans know better. I look forward to providing analysis and insight that Giants fans appreciate.”
Giants SVP/Marketing & Brand Strategy Nilay Shah commented, “Our mission is to provide our fans with the best Giants coverage across all content mediums. The ability to create year-round programming around tentpole NFL events, along with adding Tiki Barber’s expertise on gamedays to our already talented roster of former players, is a win for our fans.”
This story first appeared on radioinsight.com