Virgin Radio UK is launching Virgin Radio Christmas, a pop-up station playing non-stop festive songs.
The station will go live from Saturday 1st November and will run until midnight on Boxing Day.
On weekdays in the run-up to 25th December, The Chris Evans Breakfast Show with The National Lottery will broadcast from 6:30am to 10am, followed by wall-to-wall Christmas tunes for the rest of the day.
Virgin Radio Christmas will be available on DAB in London, via the Virgin Radio app, on smart speakers, and online.
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This story first appeared on radiotoday.co.uk