StackAdapt has announced it is integrating iHeartMedia’s audio inventory into is programmatic platform.
StackAdapt’s platform enables ad buyers to purchase broadcast radio, digital radio, streaming, and podcasts along with other programmatic formats including connected TV, digital signage, and online display ads “to create a unified, full-funnel audio strategy”. The companies also state that “by combining the reach of AM/FM broadcast with programmatic precision, StackAdapt and iHeartMedia enable campaigns to activate effectively across local and national markets during the 2026 election cycle.”
StackAdapt VP/Inventory Greg Joseph stated, “Audio has always been a trusted and powerful medium. By making broadcast radio available programmatically, we are transforming one of advertising’s most established channels for the digital era. This integration enables our clients to reach iHeartMedia’s massive listener base with the same speed, efficiency, and transparency they expect from digital.”
iHeartMedia Chief Business Officer Lisa Coffey commented, “This partnership with StackAdapt makes iHeart’s premium audio experiences more accessible to the programmatic marketplace. We are bringing together the reach and trust of broadcast radio with the agility and precision of programmatic buying. For marketers, it is an opportunity to activate at scale in one of the most engaging and brand-safe environments.”
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