Advantage Music Research has announced the launch of a new product, Scorecard Plus, “designed to give programming leaders high quality, affordable library testing with the addition of radio industry expert Sean Ross providing strategic, expert-driven insights”.
The launch comes with the addition of Sean Ross to the company following a 22 year run as VP/Music and Programming for Edison Research. Ross will continue to publish his “Ross On Radio” newsletter with the columns appearing here on RadioInsight.com.
Ross said, “For more than 20 years, it has been my privilege to work with some of the world’s great radio stations to help them get more from their music testing. I know the difference that music research makes. At this crucial time for radio, Advantage is providing broadcasters with research that is both reliable and affordable. I’m pleased to work with Deena Hollander to be a resource to programmers, managers, and consultants in providing additional perspective and creating great radio.”
Advantage Music Research President and Founder Deena Hollander commented, “Since its founding in 2016, Advantage Music Research (AMR) has focused on helping programmers, stations, and networks make confident, audience-first music decisions. Scorecard Plus elevates that mission with a deeper analysis and a strategic presentation of the music test findings. We are excited to have Sean Ross working with us on music tests and offering his in-depth music expertise.”
This story first appeared on radioinsight.com