
SCA has long prided itself on consistently capturing the all-important 25 to 54 demographic, its slogan for which is ‘The Audience That Matters.’ So the irony isn’t lost on Matthew O’Reilly that, the way things currently stand, SCA’s Sydney stations don’t seem to matter all that much to the audience that matters. With 2DayFM and… Read More
The post SCA’s Matthew O’Reilly: “It’s been a rough day in Sydney” by Sarah Patterson appeared first on Radio Today.
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