Townsquare Media has signed Renda Media to its Townsquare Ignite digital advertising and marketing service.
Renda, which operates in Fort Myers and Jacksonville FL and Greensburg, Indiana, Pittsburgh and Punxsutawney PA, will offer Townsquare’s in-house programmatic platform and data-driven strategies in its markets.
Renda CEO Tony Renda Sr. stated, “Years ago, I heard of a radio company that was getting more involved with the digital business. Through the years, I have watched and admired Townsquare as they grew their digital business into a media leader. Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, knowhow, and professionalism to this partnership.”
Townquare Ignite President Todd Lawley said, “We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base. Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
Renda joins Steel City Media and SummitMedia as among the six companies that Townsquare has made deals with covering nineteen markets that Townsquare does not operate in. Townsquare will share its expertise and resources with Renda Media, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping Renda Media grow its digital business alongside its respected broadcast presence.
This story first appeared on radioinsight.com