My Broadcasting has relaunched the three stations in Smiths Falls and Tillsonburg ON that it has acquired from Rogers Sports & Media.
In Smiths Falls, the former Variety Hits “92.3 Jack-FM” CJET-FM Smiths Falls has relaunched as Classic Hits “92.3 Wow-FM“. The station will be paired with AC “88.1 My-FM” CHLX-FM Perth with the company planning to construct new studios in Smiths Falls.
Tillsonburg ON sees a pair of revamps. “107.3 Country” CJDL-FM gets a slight rebrand to “New Country 107.3” matching the company’s Country stations in Kingston and Welland ON. Dave Devine and Trinette Atkinson, who host middays and afternoons respectively in both of those markets will hold the same roles on CJDL-FM as it launches with 10,000 songs commercial-free.
AC “Easy 101.3” CKOT-FM Tillsonburg flips to Classic Rock “101.3 Giant-FM” matching the brand used by the company in Brockville and Welland.
President Jon Pole said, “These stations each have deep roots in their communities, and we’re proud to give them a new voice with formats that reflect the tastes and values of local listeners. At MBC, we believe in giving more than we take — and we’re committed to investing in local radio, local news, and local people. These new additions perfectly complement MBC’s existing stations and platforms, across the province. Our mission is simple. Support the communities we serve, deliver great content, and help local businesses grow. We’re just getting started.”
This story first appeared on radioinsight.com