Mr. Master has announced that its On Demand independent syndication platform has added over 50 shows since its launch in January including “DeDe In The Morning,” “AP News,” “HardDrive XL,” “Murphy, Sam & Jodi,” “Woody & Wilcox,” and “Alice’s Attic with Alice Cooper”.
On Demand is described as “a cloud-based software solution that enables syndicated shows to deliver content to affiliates in near real-time, complete with custom imaging, and without the need or expense of satellites. This allows any station to become an affiliate, regardless of satellite capability. Content is received in near real-time within one minute, enabling content providers to update show segments with breaking news when needed.” The service works as once content is uploaded, it is automatically downloaded by Mr. Master’s AIM software on the station side to a designated location on an affiliate’s local network. With AIM Premium, the content is also automatically placed into a station’s automation system for airing.
Mr. Master President Stu Jacobs said, “On Demand is more than a new tool. It is the next evolution of Mr. Master and the creation of a true end-to-end syndication ecosystem for the radio industry. We’ve long optimized how stations receive network content with our flagship AIM software. Now, we are giving networks and self-syndicated content providers the same speed, control, cost savings, and flexibility on the send side.”
Superadio Networks President Eric Faison commented, “Superadio’s been a client and power user of Mr. Master’s systems for over 20 years, and when we launched ‘Alice’s Attic with Alice Cooper’ we needed a solution that could match the scale and legacy of the brand. “Mr. Master’s On Demand gives us full confidence that our affiliates are receiving content reliably, efficiently, and in near real-time. On Demand is more than a distribution tool for us, in an environment where precision and speed are non-negotiable, On Demand gives us an edge.”
This story first appeared on radioinsight.com