iHeartMedia has promoted MoJoe Roberts to SVP/Programming for its Las Vegas cluster.
Roberts has programmed Country “95.5 The Bull” KWNR Henderson since August 2020. During his tenure he has added roles on-air with the company’s format center and as Country Format Team Lead. He now adds oversight for Classic Rock “93.1 The Mountain” KYMT, Hip Hop “Real 103.9” K280DD/KYMT-HD2, and AC “Sunny 106.5” KSNE-FM.
Prior to joining KWNR, Roberts spent four years as PD of Alpha Media Country “98.7 The Bull” KUPL Portland later rising to Country Format Captain in February 2018. He also spent fourteen years at Cumulus Media Modesto CA including a decade as PD of CHR 95.1 KHOP and later also programming Rhythmic CHR 97.7 KWIN/98.3 KWNN. He began his career on-air in Country working at KXDD Yakima, KQFC Boise and KATM Modesto.
iHeartMedia Las Vegas Market President Glynn Alan said, “MoJoe has played a pivotal role in driving 95.5 The Bull’s ratings success and overall market growth. His promotion to Senior Vice President of Programming is a testament to his exceptional leadership. I am confident that his vision will continue to elevate our programming and strengthen our brands across the cluster.”
Roberts said, “I’m grateful for the opportunity to grow with the company in a city I love! A big thank you to iHeart for their trust and belief in me to lead the Las Vegas team.”
This story first appeared on radioinsight.com