MediaCo has announced it will launch simulcasts of Hip Hop “Hot 97” WQHT and Adult R&B 107.5 WBLS New York on HD Radio subchannels of its stations in Dallas, Houston, Los Angeles and Riverside CA on December 1.
The company has not specified what frequencies the simulcasts will air on. MediaCo operates multiple signals in each of the markets including rimshots 93.7 KNOR, 98.3 KBOC, and 106.7 KZZA in the Dallas market, 98.5 KTJM, 101.7 KNTE, and 107.9 KQQK in the Houston market, trimulcast 94.3 KBUA, 94.3 KEBN, and 105.5 KBUE in Los Angeles, and 96.1 KRQB in Riverside.
The company states, “This exciting expansion marks a major step in MediaCo’s mission to connect multicultural audiences nationwide through music, entertainment, and culture. Listeners in these cities will now have 24/7 access to the best in Hip Hop, R&B, and Urban culture, featuring exclusive interviews, live performances, lifestyle programming, and local community content that celebrates the artists and voices shaping today’s culture.”
MediaCo CEO Albert Rodriguez commented, “Hot 97 and WBLS are more than radio stations, they’re cultural movements. Bringing these brands to Dot 2 audio in Los Angeles, Riverside, Dallas, and Houston allows us to deepen our connection with audiences who have influenced and amplified urban music and culture for decades. This is where East Coast energy meets the creativity and diversity of these vibrant cities.”
EVP/Content & Growth Kudjo Sogadzi added, “Dot 2 provides the perfect platform for us to expand MediaCo’s audio footprint and give listeners nonstop access to two of the most trusted and influential brands in music.”
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