Magic Radio has launched digital station, Magic Christmas 115 days before the big day.
Each evening at 7pm and 10pm there will be a curated hour of Christmas tracks chosen by Magic Radio presenters. The weekends will also feature festive specials from artists including Michael Bublé, Mariah Carey, John Legend, Cher, Gary Barlow, Will Young and Ball & Boe.
Later this year, Magic Christmas will broadcast coverage of two seasonal events: Magic of Christmas and Magic’s West End Christmas, both returning to The London Palladium.
The Magic of Christmas takes place on Sunday 16th November and will be hosted by Gok Wan, Harriet Scott and Gaby Roslin, featuring festive hits from the 80s to today.
On Saturday 15th November, Magic’s West End Christmas returns for a second year, with songs from musicals alongside seasonal classics. Full line-ups for both shows will be revealed on Magic Radio and Magic Christmas in the coming weeks.
Magic Radio Content Director Paul Sylvester said: “Summer’s almost over and so for many people, the countdown to Christmas is on. That’s why we’ve unveiled our latest addition to the Magic Radio family. Magic is the home of Christmas on the radio and so we’ve launched the station for whenever you need your first festive hit.”
Magic Christmas is available online, on DAB and on the Rayo app.
This story first appeared on radiotoday.co.uk