As Sticks Media has begun operating the previously silent 102.5 KMSO Missoula MT, the station is now stunting with Gregorian monk chants.
Sticks Media agreed to purchase KMSO and the former Classic Hits “The Drive” 107.9 KHDV Darby/Hamilton MT from Sheila Callahan & Friends Inc. for $255,000 last month. Sticks Media owner Todd Nixon noted at the time that KMSO will relaunch its former Hot AC “102.5 Mountain FM” identity, while KHDV will debut a new format and brand.
The stunt also includes matching jingles in the style of chanting identifying the station and poking fun at the programming. The stunt can be heard here.
KHDV has not yet resumed operations.
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