K-Love Inc. has agreed to purchase AC “B93.3” WLDB and Alternative “FM 102.1m” WLUM-FM Milwaukee from the Milwaukee Radio Alliance for $4 million.
K-Love Inc. already operates its flagship “K-Love” network on Class A 105.3 WLVE Mukwonago. This deal will give the network a pair of 50kW Class B signals in Milwaukee.
The Milwaukee Radio Alliance, a 50/50 partnership between All-Pro Broadcasting and Times-Shamrock, will retain Oldies “Fonz” 1290 WZTI and Country “Froggy MKE” 100.3 W262CJ Milwaukee/107.3 W297BY Franklin.
WLDB currently ranks sixth in the Milwaukee market with a 5.4 share in the July 2025 Nielsen Audio ratings, while WLUM was tied for tenth with WLVE with a 3.7 share.
This story first appeared on radioinsight.com