iHeartMedia Wins Audio Rights To 2026 Winter Olympics

iHeartMediaiHeartMedia has announced it has partnered with NBCUniversal to provide exclusive audio coverage of the 2026 Olympic Winter Games in Milan from February 6 to February 22.

iHeart will provide 24/7 streaming play-by-play channels of NBCUniversal’s television broadcasts, a new season of the podcast “Two Guys, Five Rings” hosted by Bowen Yang and Matt Rogers, Olympic-specific episodes of other podcasts, and promote NBCUniversal’s coverage on-air. The deal follows a similar arrangement for the 2024 Summer Olympics.

iHeartMedia President of Business Development and Strategic Partnerships Michael Biondo said, “We’re eager to build upon our relationship with NBCUniversal and once again deliver premium audio coverage of the Olympic Games, this time focusing on the awe-inspiring athletes and incredible stories set to come from the 2026 Olympic Winter Games. As the leading destination for sports audio, we’re excited to deepen the connection between audiences and the athletes they love.”

NBC Sports VP/Content Partnership Development Aileen Sokol commented, “Coming off the tremendous success we had in Paris, we’re excited to renew this partnership with iHeartMedia and provide fans with the best Olympic audio content. From podcasts featuring stars Bowen Yang and Matt Rogers, to daily coverage of all our linear programming, this partnership allows iHeart’s extensive audio audience to hear NBCU’s Olympic coverage away from their televisions and screens.”

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