iHeartMedia has announced a partnership with Amazon Ads to offer programmatic audio using Amazon DSP access to iHeart’s streaming audio portfolio.
The deal will allow Amazon DSP buyers to extend their omnichannel campaigns across iHeart’s streaming platforms with access to its podcast network and broadcast radio to follow next year.
Amazon Ads Director Meredith Goldman commented, “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.”
iHeartMedia Chief Business Officer Lisa Coffey said, “Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
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