iHeartMedia added a new tagline to the top of the hour ID on all of its stations today proclaiming their stations to be “Guaranteed Human”.
Sources indicate this is a promise from iHeart that all of its radio stations will not feature any AI generated content. It started from a study released by the company last month that indicated that 82 percent of consumers worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person. iHeart Chairman/CEO Bob Pittman said in the study report that, “In a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience—they’re searching for meaning. Sports, Radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy and shared experience. Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.”
In a related MSNBC interview, Pittman first utilized the term claiming, “The majority of people say they get their news from social, and the majority of people say they don’t trust it. When you look at radio versus social, it’s about three times the amount of trust with radio. Why? Because radio is real humans. There is no internet. You can’t hack it. And by the way, I’m pretty sophisticated. I don’t believe anything… Now, when something pops up on social, I have no idea if that’s real or created by AI. The good news about radio is it’s guaranteed human.”
iHeartMedia submitted a trademark registration on the “Guaranteed Human” term last week potentially indicating more is to come with the campaign. While we’re told the company will not allow any AI usage over-the-air on its stations, it does continue to use artificial services for backend purposes.
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