Houston Enters Top Five In Nielsen Fall 2025 Market Rank Revisions

Nielsen Audio ArbitronWith the start of the Fall book last week, Nielsen Audio has released its revised market rankings.

The biggest story is Houston becoming a top 5 market as it pushes San Francisco down to market #6. That follows the other major Texas market, Dallas/Fort Worth rising ahead of San Francisco ahead of the Spring 2024 numbers. Other PPM market changes include:

  • Miami/Fort Lauderdale rising back to #11 as it keeps trading places with Seattle/Tacoma as it drops back to market #12.
  • Portland OR rises from #23 to #22 swapping places with Baltimore
  • San Antonio moves up from #25 to 24 with St. Louis moving in reverse.
  • Raleigh/Durham is up to #34 pushing Kansas City down to #35.
  • San Jose rises to #39 with Nashville down to #40.
  • Middlesex/Somerset/Union rises from #42 to #41.
  • West Palm Beach is up two places from #49 to #47.
  • Greensboro/Winston-Salem/High Point drops from #48 to #47
  • Hartford continues to slip down from #56 to #57

The most significant gain in diary markets is Panama City FL as it rises seven spots from market #211 to #204. Victor Valley CA rose four from #117 to #113. The following markets rose by three places: Palm Springs CA (#138 to #135), Trenton NJ (#146 to #143), Ann Arbor MI (#151 to #147), and .

The largest drop in market size went to two markets each down four in the listing. Topeka KS fell from #196 to #200, while Rochester MN was down from #203 to #207. Three were down by three places with Saginaw/Bay City/Midland MI went from #148 to #151, Fort Smith AR from #75 to #178, and Fort Smith AR from #156 to #159.

The new ranking lists can be seen on our Ratings page at RadioInsight.com/ratings.

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