MediaCo’s Hip Hop “Hot 97” WQHT New York brand will make its broadcast television debut in Atlanta.
CNZ Communications completed its relocation of WGBP-TV (channel 66) Opelika AL into the Atlanta market as WHOT-TV on October 1, but will begin airing programming from MediaCo’s New York radio station on October 30. “Hot 97 TV” will featured content from the FAST streaming channel that MediaCo announced in May including live daily broadcast of “Ebro in the Morning”, “Bridging Cultures” that explores the dynamic intersections between Afro culture and Hip Hop culture across the globe, plus shows featuring WQHT hosts Nessa and Funkmaster Flex. It will also include “Afro-urban programming from TRACE and ATLNOW, an entirely new kind of local news that will keep the community connected”.
CNZ Communications CEO Terry Crosby said, “WHOT-TV is where Atlanta’s voice meets HOT 97’s legacy. Together, we’re delivering hip hop culture live, local, and unfiltered.”
MediaCo EVP/Content & Growth Kudjo Sogadzi commented, “Expanding into Atlanta television allows us to bring the music, the energy, and the voices of Black culture to an even larger audience. Atlanta has helped shape culture for many years through its artists, producers, and fans, and we’re excited to create a new platform where New York and Atlanta’s legacies meet.”
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