GB News (Radio) has reached one million followers on Instagram, marking another step in the channel’s digital growth.
The milestone takes the channel’s total following across all social media platforms to 8.5 million, just four years after its launch.
Chief Content Officer Geoff Marsh said the achievement reflects the channel’s growth across multiple platforms.
He explained: “To hit one million followers on Insta so quickly is phenomenal. Instagram Reels are a brilliant way for people to quickly and easily consume the best moments from GB News, whenever they want and wherever they are.”
Geoff added that the audience increase on Instagram, as well as TikTok, YouTube, Facebook, X, Truth Social and Threads, demonstrates that people are engaging strongly with GB News output.
The announcement comes as the channel prepares for its American expansion. The Late Show Live will begin broadcasting from Washington D.C. next week. Presented by Bev Turner from Monday to Thursday, and by Ben Leo across Friday to Sunday, the two-hour programme will add 14 hours of coverage each week for viewers and listeners.
Earlier this month, White House Press Secretary Karoline Leavitt welcomed the launch of GB News in the United States during an event in Washington. She told the audience: “GB News is going to be bringing a lot more common sense to the great people of the United Kingdom. You share the values we hold dear. I really look forward to continuing to work with the team at GB News.”
This story first appeared on radiotoday.co.uk