As it begins operating its soon-to-be acquired Panama City FL cluster, JVC Broadcasting will flip “News Talk 101.1” WYOO Springfield/Panama City FL to its “Florida Man Radio” network on Monday, August 4.
WYOO will join 103.1 WZLB Valparaiso/Fort Walton Beach and 104.9 WYGC High Springs/Gainesville in carrying the network programming that includes Bubba The Love Sponge in mornings, Markley Van Camp and Robbins from 12-3pm, and Shannon Burke from 3-6pm. Current WYOO morning host Brian Rust will join the network in the 9am-12pm timeslot replacing Fox News Radio’s Brian Kilmeade Show.
JVC Broadcasting CEO John Caracciolo said, “This is more than a format flip; it’s a statement. By bringing WYOO into the Florida Man Radio Network, we’ve created a single, dominant talk radio platform that spans from Pensacola through Panama City and beyond. The Florida Panhandle is one of the most politically engaged and conservative regions in the country. This move allows us to deliver content that speaks directly to the values, voice, and lifestyle of real Floridians.”
Market Manager John Griffo commented, “This region is passionate about strong, local voices—and now they’re getting the best of both worlds. With Shannon Burke and Bubba bringing their unique edge, and Panama City’s own Brian Rust joining the network, we are giving the Panhandle a talk radio lineup that’s unstoppable, and that will dominate talk radio in the panhandle. And that’s before we make the big announcement coming soon to the line-up”.
This story first appeared on radioinsight.com