Sierra H Broadcasting has officially announced to appointment of Eric Rosado as its new Director of Content overseeing Phoenix market Classic Hip Hop “101.1 The Bounce” KZCE Cordes Lakes and Rhythmic AC “Mega 104.3” KAJM Camp Verde AZ and afternoon host at KZCE.
Rosado previously spent his entire career at iHeartMedia from 1997 until exiting earlier this year. He joined KAJM/KZCE in April overseeing programming strategy and talent development for the two stations. Rosado began his career on-air at KYLD San Francisco, spent a decade as APD/MD at KDON and KOCN Monterey before programming WBTT/WZJZ Fort Myers FL, KUBE Seattle, KXJM Portland, KPEZ Austin, KHYL/KZIS Sacramento, and iHeart’s “Dance Nation 90’s“. He also was previously co-host of the syndicated “Ghetto House Radio”.
He commented, “I am very excited to join Sierra H. Broadcasting who puts people first and believes in local radio. Our connection to the community and ability to program to the lifestyle and vibe of Phoenix is a huge factor in making radio a stand-out product that people want to keep coming back to. These two brands are important to this large and growing market and I look forward to creating a winning culture within our team and making some major noise in the Valley of the Sun!”
Owner Ken Brentlinger said, “We are thrilled to welcome Eric to our team, and we are confident that his leadership will inspire our staff and continue to keep our brands growing in our rapidly expanding, competitive market.”
This story first appeared on radioinsight.com