Cumulus Media has launched a third Country brand in Dallas/Fort Worth with the debut of “Country Legends & Texas Classics 93.3 HD2” on 93.3 WBAP-HD2 Haltom City.
The new brand is focusing on Country hits from the 1970s and 80s with core artists including George Strait, Willie Nelson, Alabama, Dolly Parton, Johnny Cash, Randy Travis, Alan Jackson, and Reba McIntyre. The station launched at noon today with George Strait’s “Does Fort Worth Ever Cross Your Mind”.
The HD2 joins Cumulus duo of “New Country 96.3” KSCS and “99.5 The Wolf” KPLX in its Dallas cluster.
Cumulus Regional Vice President Dan Bennett said, “We are doubling down on our long-term commitment to Country music in Texas by launching Country Legends & Texas Classics 93.3 HD2. This station will give a voice to great Country hits from the 70’s and 80’s. Paired with our fan favorite DFW Country stations, 99.5 The WOLF and New Country 96.3, this creates a wall of Country for our station group and for the passionate Country music lovers in the DFW area and strengthens our belief in this incredible format.”
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