Cumulus Expands Jox Brand Across Alabama

Jox 100.5 WJQX Helena TuscaloosaCumulus Media has consolidated all of its Sports stations in Alabama under the “Jox” brand originating at 94.5 WJOX-FM Birmingham.

The changes see stations in Huntsville, Mobile, Montgomery and Tuscaloosa take on the “Jox” brand. Taking on the “Jox” branding are the former “730/103.9 The Ump” WUMP Madison/Huntsville, “SportsRadio 740” WMSP Montgomery, and the recently flipped 660 WXQW Mobile.

100.5 WJQX Helena, which had been serving the Birmingham market as “Jox 2” airing the national ESPN Radio lineup, will now target Tuscaloosa airing WJOX-FM programming plus Westwood One’s Jim Rome Show from 3-6pm. The national ESPN Radio programming moved to 690 WJOX Birmingham replacing Fox Sports Radio.

All of the “Jox” stations carry “Morning Jox” with Conrad Van Order and Damian Mitchell from 6-7am, Greg McElroy and Cole Cubelic from 7-10am, and “3 Man Front” featuring Pat Smith, Landrum Roberts, Conrad Van Order and Molly Robinson from 10am to 2pm.

WUMP features The Jim Rome Show from 2-5pm, The Johnny Ballpark Franks Show from 5-7pm, and Infinity Sports Radio at night. WMSP continues to carry the Chuck Oliver Show from 2-4pm and Infinity in other timeslots. WJOX-FM carries ESPN’s Paul Finebaum Show in afternoons and ESPN Radio programming in evenings. WXQW is running ESPN Radio programming in afternoons and evenings.

This story first appeared on radioinsight.com