Miracle Media One LLC will begin stunting on Hot AC “105.7 The Mountain” 105.7 K289CH Chico/104.9 KYIX-HD3 South Oroville CA at 4pm today as “Meow 105.7“.
The station will stunt with a cat theme mixed with 1990s hits until Wednesday, October 8 at 12pm when it will debut a new identity. The company says that it is a full-on cat takeover, “Think of 105.7 FM as a musical litterbox — brimming with aromatic 90s trinkets, hidden gems, and nostalgic treasures.”
VP/General Manager Robert Paul said, “We’re pawsitively thrilled to share this mews with our listeners. The 90s were a cat-alyst for unforgettable music, and now we’re serving it up with a feline twist. It’s fun, it’s nostalgic, and it’s absolutely hiss-terical.”
The station had launched its “105.7 The Mountain” identity in January as a partnership between Rob Austin’s The Mountain of Chico Inc. and Miracle Media One on the Butte Broadcasting owned signals.
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