US

Is The Pre-Teen Audience ‘Golden’? Or ‘Toxic’?

The question of whether radio should appeal to teens is just quaint now. It’s been almost a lifetime since broadcasters actively wanted those listeners or asked them what they liked. We were happy if they showed up by osmosis, or if the music we were playing for their parents worked for them as well, as it did in 1998 or 2010. Now, radio and teens are out of each other’s consideration sets by seemingly mutual agreement. […]

US

Mason’s Observations on “SWAG II”, “Tears”, “Jealous Type” & “Man I Need”

Justin Bieber – “SWAG II”: Another surprise release, astonishingly better than the preceding album from July 11. With an additional 23 tracks, almost all of which were better than every song on the first “SWAG”, there are a few major potential hits which would be great follow ups to “DAISIES” (#5 on Top 40/#19 on Spotify) and the now-trending “YUKON” (#42 on Top 40/#47 on Spotify). Check out tracks “SPEED DEMON” (my personal favorite) “EYE CANDY”, “I THINK YOU’RE SPECIAL” and “LOVE SONG”, likely the next single based off the fact it was the first track on New Music Friday last week. It’s also the most streamed of them all so far. […]