Is The Pre-Teen Audience ‘Golden’? Or ‘Toxic’?
The question of whether radio should appeal to teens is just quaint now. It’s been almost a lifetime since broadcasters actively wanted those listeners or asked them what they liked. We were happy if they showed up by osmosis, or if the music we were playing for their parents worked for them as well, as it did in 1998 or 2010. Now, radio and teens are out of each other’s consideration sets by seemingly mutual agreement. […]
