BIA Releases 2023 Local Advertising Projections
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5 percent from the firm’s final estimate of $166.5 billion for 2022. Removing political advertising revenues from the estimate, BIA projects $165.2 billion in total local advertising next […] […]
