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Why Music Testing Matters In 2025

A lot of my favorite moments as a researcher have come from seeing the rapid impact that music testing had on behalf of client stations. It was especially the case when a station suddenly had the ability to test the library after a long hiatus; sometimes that would lead to complete turnarounds within two months. But in the PPM era, where every on-air decision can matter, I believe that music testing still gives any station an advantage.
The post Why Music Testing Matters In 2025 appeared first on RadioInsight. […]

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La Raza In Northern Alabama

Terry Barber’s Little Engine Broadcasting has begun operating MKRadio1’s 1490 WIEZ/94.7 W243DN Decatur AL and flipped the station to Regional Mexican “94.7 La Raza”.
The post La Raza In Northern Alabama appeared first on RadioInsight. […]

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Fresh Listen: Funk Flex and NYC’s Hip-Hop Battle

While everybody was speculating about Howard Stern’s still unresolved future with SiriusXM last month, WQHT (Hot 97) New York night host Funkmaster Flex was having some fun with it. On August 28, Flex teased his “last show on Hot 97 at 7 p.m.” The next day, Radioinsight reported that was because Flex’s hours were now 5-11 p.m., with afternoon host Nessa now working 1-5 p.m., and Hot’s TT Torrez and DJ Enuff exiting. […]