Why Music Testing Matters In 2025
A lot of my favorite moments as a researcher have come from seeing the rapid impact that music testing had on behalf of client stations. It was especially the case when a station suddenly had the ability to test the library after a long hiatus; sometimes that would lead to complete turnarounds within two months. But in the PPM era, where every on-air decision can matter, I believe that music testing still gives any station an advantage.
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