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First Listen: 89x vs. Alt 98.7 (Sort Of)

The most effective counterprogramming of CIMX (89X) Windsor’s return to Alternative wasn’t from either of Detroit’s existing rock outlets, Alternative WDZH (Alt 98.7) or Active Rock WRIF. It was longtime Alternative outlet WLUM (FM102.1) Milwaukee. Shortly after 89X began teasing an August 28 announcement, the sale of WLUM and sister AC WLDB (B93) to KLOVE was announced, interrupting whatever feelgood radio people might have been experiencing about the return of a heritage Alternative outlet. […]