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Station Sales Week Of 9/5

Ahead of its sign-on, Smile FM sells the CP of 98.9 WWRW Big Rapids Township MI to Jeffrey Scarpelli’s Mentor Partners in exchange for 99.1 W256CC Big Rapids and $108,642. W256CC, which has a CP to relocate to 95.1 in order to allow WWRW to sign-on ahead of its own CP expiration deadline of September 30, currently operates as Classic Hits “Rewind 99.1” via WWBR-HD2. The brand is already promoting its move to 98.9. […]

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First Listen: 89x vs. Alt 98.7 (Sort Of)

The most effective counterprogramming of CIMX (89X) Windsor’s return to Alternative wasn’t from either of Detroit’s existing rock outlets, Alternative WDZH (Alt 98.7) or Active Rock WRIF. It was longtime Alternative outlet WLUM (FM102.1) Milwaukee. Shortly after 89X began teasing an August 28 announcement, the sale of WLUM and sister AC WLDB (B93) to KLOVE was announced, interrupting whatever feelgood radio people might have been experiencing about the return of a heritage Alternative outlet. […]