BIA Revises 2024 Local Advertising Forecast Down 2 Percent
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political and other key local vertical ad spend, and significant ad growth for connected TV/over-the-top […] […]
