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SoCast Launches Reach Enterprise Combining Digital And Over-The-Air Ad Sales

SoCast, the leading provider of digital transformation for radio broadcasters, is thrilled to bring yet another digital innovation to radio stations across America with the launch of SoCast Reach Enterprise, a sales solution that connects digital ad sales with existing over-the-air ad sales.  With digital ad sales now accounting for over 20% of radio’s ad […] […]

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Skywalker Forces His Way Into Southeast Missouri

Pamal Broadcasting CHR “K104” WSPK Poughkeepsie NY APD/afternoon host Jarret ‘Skywalker’ Galeno continues to expand his portfolio of stations he’s providing custom voicetracking services. Skywalker will debut on Monday, March 18 as afternoon host on Withers Broadcasting’s “Rock 107” KBHI Miner MO through G Networks’ Personality on Demand. He is now heard on ten stations […] […]

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Should Top 40 Play The ’80s? (Some College Stations Do)

I want Top 40 radio to be more aggressive on current music. But I’ve spent a lot of time listening to the college and high-school radio stations that play some version of Top 40. Now, I have a different question. Should Top 40 radio play the ’80s? At least a few non-comm CHRs do play […] […]

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Mark Adams Joins Z100 As Program Director As Mark Medina Moves To Phoenix

iHeartMedia has announced that Mark Adams will become Program Director of CHR “Z100” WHTZ New York effective May 1 as Mark Medina will rise to SVP/Programming for the cluster’s Phoenix cluster. Adams, who is also Vice President of CHR for the company, has served as PD of CHR “Wild 94.9” KYLD and Hot AC “Star […] […]

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Good Karma Brands Drops Nielsen

Good Karma Brands is the latest operator to drop Nielsen’s ratings services. Good Karma CEO Craig Karmazin told Newsday that the company cancelled its subscription as of January 1 as part of a company-wide strategy as it is now focusing on. other measurements such as podcast downloads to gauge their reach. Karmazin told the newspaper, […] […]

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The Beach Comes Inland To Gainesville

MARC Radio relaunched “Classic Hits 100.9” WXJZ Gainesville FL as “100.9 The Beach” on Tuesday. The new brand matches that of sister “98.5 The Beach” WSBH Satellite Beach/Melbourne across the state. MARC Radio Chief Revenue Officer Scott Miller stated, “Escaping to the beach has never been easier. We’re delivering that wonderful weekend beach feeling each […] […]