BIA Issues 2025 Advertising Spending Projections
BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates spending estimates for 2024. The projected revenues across all local media in the U.S. will reach $171 billion in 2025. This represents an increase of 5.5 percent in non-political spending over our revised 2024 estimate. When including political advertising, the 2025 estimate represents a 1.3% decline from the revised estimate of $173.7 billion for 2024. In this forecast, BIA raised its 2024 local advertising estimate primarily due to an expectation of increased political advertising of $560 million. […]
