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BIA Issues 2025 Advertising Spending Projections

BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates spending estimates for 2024. The projected revenues across all local media in the U.S. will reach $171 billion in 2025. This represents an increase of 5.5 percent in non-political spending over our revised 2024 estimate. When including political advertising, the 2025 estimate represents a 1.3% decline from the revised estimate of $173.7 billion for 2024. In this forecast, BIA raised its 2024 local advertising estimate primarily due to an expectation of increased political advertising of $560 million. […]

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KEXP Launches First Bay Area Exclusive Show

Following its expansion to San Francisco in March following the acquisition of 92.7 KREV (now KEXC) Alameda, AAA 90.3 KEXP Seattle is launching its first show that will air exclusively in the Bay Area. 92.7 KEXC will debut a local music show “Vinelands” on Saturday nights from 6-9pm Pacific, while KEXP will air their Pacific […] […]

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July 2024 (6/20 – 7/17) Nielsen Audio PPM Ratings Day 2: WWBX Reaches 34 Year High

Nielsen Audio has released Day 2 of its monthly four day sweep of ratings in PPM markets. Today’s releases include Washington DC, Boston, Miami, Seattle, Phoenix, Detroit, Minneapolis, Tampa/St. Petersburg, San Diego, Denver, Baltimore, and St. Louis. All the numbers can be found at RadioInsight.com/Ratings. Washington DC Hubbard News 103.5 WTOP breaks the 32 month […] […]

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The Return of Radio’s Best & Worst, July 2024

When you see the Radio’s Best & Worst column return after a while, it’s a good sign. It usually means there are a lot of stations I want to share with you, especially as ratings roll in, that I haven’t had time to profile individually. It also helps that we’re in a better place for […] […]