US

The Pop/Country Hybrid? It’s Already Here

For decades, programmers have wondered if there would ever be a hybrid Pop/Country format. It’s a hole that a few broadcasters have talked about over the years, sometimes when Country radio and music is at its hottest, but not always. The discussion arose again in the mid-’10s, prompted by the post-Florida Georgia Line explosion of younger listening at Country radio, then cooled when Country music did too. […]