Excerpt: Radio Guide To Holiday Programming & Promotions
With stations launching the all-Christmas format on a daily basis, Ross on Radio and RadioInsight are featuring excerpts from consultant Tracy Johnson’s Radio Guide to Holiday Programming, a look at music, between-the-records content, personalities, post-holiday promotion and re-entry to regular format. Johnson’s entire 57-page guide is available here. Here are his thoughts on why “Yes, […] […]
