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Mason’s Observations on KPOP and “YUKON”

KPop Demon Hunters: This week, seven of the Top 10 songs on Spotify in America are from this movie, which has now been out for two months. It’s also Netflix’s most-watched original film, with 236 million views since its June 20 release. “Golden” is the true standout single, having been #1 almost the entire time and so far reaching #11 on Top 40. It is also No.1 on Billboard’s Hot 100 this week. It is truly one of 2025’s five biggest songs… but with what demographic?  […]

US

Old Records Have Always Been Among Us

In fall 1977, when callout research was relatively new, KFXM San Bernardino, Calif., PD Jeff Salgo got national attention by announcing that the year-old “If You Leave Me Now” by Chicago was its top-testing song. It was the moment of “You Light Up My Life,” “Cold as Ice,” “Brick House,” and “You Make Loving Fun,” but a year-old No. 1 song, pleasant but hardly galvanizing, was bigger than any of them, including Chicago’s current ballad, that fall. […]