Nielsen Informs Subscribers Of Wearable PPM Meter Rollout Later This Month
Nielsen has notified subscribers that it will begin to rollout the new wearable PPM receiver later this month. The new monitoring devices will be installed in 47 of the 48 PPM markets on or around April 25. Houston, which uses a different methodology, will be delayed another 1-2 months for Nielsen to account for additional […] […]
