UK

Radiocentre has launched a new six-part podcast series, Advertising Amplified, designed to give marketers quick and practical insights into the power of radio and audio advertising.

The series builds on Radiocentre’s long-running campaign to demonstrate audio’s impact and provide evidence-led guidance for advertisers.
Hosted by media journalist Omar Oakes and produced by Trisonic, each episode will feature conversations with senior figures from across the industry.
Topics covered in the series include the growth of the UK audio landscape, the use of music and emotion in campaigns, and the increasing role of artificial intelligence in both creative and strategic planning.
The first episode, available now, explores the scale of commercial audio, which reaches 76% of UK adults each week, with commercial broadcasters accounting for 90% of listening hours.
Oakes is joined by Matt Payton, CEO of Radiocentre, Faye Trinquart, Strategy Director at Global’s DAX Audio, and Tom Coare, Head of Audio at OMD UK. Together they discuss the integration of broadcast and digital audio, the demand for effectiveness data, and the ability of audio to deliver strong results for advertisers.
Radiocentre Client Director Lucy Barrett said: “This podcast series reinforces the core message of our Advertising Amplified campaign, encouraging brands to invest more of their media budget into audio to drive even better results.
“With concise, easy-to-digest episodes, it’s a rich resource for anyone seeking to understand the medium’s powerful role in driving marketing success and boosting advertising impact.”

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Reelworld has signed a new strategic partnership with SourceAudio, bringing together two major players in radio jingles, imaging and production music.

The agreement gives Reelworld clients exclusive access to preferred pricing on SourceAudio’s Alpha Libraries for Radio, which is already used by more than 2,500 affiliate stations in the United States.
A global edition of Alpha Libraries will now also be rolled out to Reelworld’s client base of thousands of affiliate stations worldwide.
Alpha Libraries is the industry’s largest production music service, offering more than 3.5 million tracks, 42,000 albums and 662,000 sound effects and imaging elements.
These are all pre-cleared for use across broadcast radio, digital, social and podcast platforms. Together with Reelworld’s jingles and creative branding tools, the partnership aims to cover every production music requirement outside of PRO blanket licences.
Mike Thomas, CEO at Reelworld, said: “Our mission has always been to help radio sound its absolute best.
“Partnering with SourceAudio and offering Alpha Libraries is a natural extension of that mission. It’s about giving our clients more tools, more creativity, and more value.”
Andrew Harding, Co-Founder and CEO at SourceAudio, added: “Reelworld’s reputation for excellence aligns perfectly with our vision for Alpha Libraries.
“Together, we’re making it easier than ever for programmers and producers to access the world-class audio resources they need to stand out.”
Reelworld and SourceAudio say the collaboration will simplify production processes for stations while enabling them to elevate their on-air sound and keep pace with the demands of a competitive media environment.
To learn more or activate preferred pricing, Reelworld clients can email hello@reelworld.com.
For more information about Alpha Libraries, contact SourceAudio’s Steve Wall at steve@sourceaudio.com.

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BCfm and Ujima Radio have collaborated on a one-hour documentary exploring the violent disorder that took place in Bristol last summer.

We Don’t Do That Here is funded through Bristol City Council’s Community Recovery Fund, the project also includes work on a protocol to help guide how community radio can respond in moments of crisis and public disorder.
The riots of July and August 2024 erupted in 27 towns and cities following the knife attack in Southport and were fuelled by online misinformation.
In Bristol, tensions centred on Castle Park and the Mercure Hotel, where asylum seekers were housed.
The programme brings these events to life through first-hand interviews with asylum seekers, local residents, activists, police officers, journalists and charity leaders.
While it explores the fear and violence of those nights, it also highlights acts of solidarity and resilience shown across Bristol.
Marcus Smith, Development Lead at BCfm Radio, said the documentary captures voices too often unheard. “These riots left scars, but they also highlighted the resilience and determination of Bristol’s people,” he explained.
Miranda Rae, Station Manager of Ujima Radio, said: “Community radio has always been about amplifying local voices, but in times of crisis that role becomes even more vital.”
The documentary is available now from both stations and to download here.

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talkSPORT has agreed a new three-year deal with the NFL to give more coverage of the sport than before.

The agreement will see talkSPORT and talkSPORT2 air exclusive Sunday Night Football, every European international game, selected playoff matches and Super Bowl LX from San Francisco, totalling over 30 live games this season.
With Sunday nights on talkSPORT2 now dedicated to the NFL thanks to team partnerships through the Global Marketing Program, that number rises to more than 90 games across 2025-26.
The network will provide its own commentary for all three London fixtures at Tottenham Hotspur and Wembley Stadiums, plus the first NFL games in Dublin, Berlin and Madrid.
It will also deliver live build-up and full commentary of Super Bowl LX from Levi’s Stadium next February. Coverage begins on 4th September with the Kick-off game, live from 1am on talkSPORT, followed by five more matches across the opening weekend on talkSPORT2.
Broadcaster Nat Coombs returns to anchor the coverage alongside Will Gavin and a team of contributors from both the UK and US.
In addition to live games, talkSPORT will expand its digital coverage with dedicated NFL content on talkSPORT.com and a new US sports YouTube channel, featuring interviews, analysis and weekly updates.
Laura Louisy, Director International Business Development and Media at the NFL, said: “We are delighted to extend and expand our partnership with talkSPORT for another three years, bringing more live NFL action to fans in the UK and Ireland than ever before.”
Liam Fisher, Head of talkSPORT, added: “This groundbreaking three-year deal means talkSPORT will broadcast more American football than ever before. We can’t wait to deliver the most comprehensive NFL coverage in the UK to our listeners, viewers and readers.”

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After more than 26 years and over 1,000 episodes, Melvyn Bragg has stepped down from presenting BBC Radio 4’s In Our Time.

The broadcaster has hosted every edition of the long-running series since it launched in 1998, covering subjects ranging from the age of the Universe to Zenobia, Queen of the Palmyrene Empire. Over that time he has welcomed hundreds of leading academics and reached audiences worldwide.
In Our Time remains one of Radio 4’s most listened to programmes and is consistently popular on BBC Sounds, particularly with listeners under 35. While he will no longer front the series, Bragg will continue to contribute to Radio 4, with a new project already planned for 2026.
Talking about his decision, Bragg said: “For a programme with a wholly misleading title which started from scratch with a six-month contract, it’s been quite a ride! I much look forward to continuing to work for the BBC on Radio 4. Thank you for listening.”
BBC Director General Tim Davie praised his impact: “Through In Our Time on Radio 4 he has brought depth, insight, and humanity to our airwaves every single week for more than a quarter of a century.”
Radio 4 Controller Mohit Bakaya added: “His fierce intellect, coupled with a wonderful curiosity and extraordinary passion for knowledge, marks him out as one of the broadcasting greats. Though we will miss him on In Our Time, he leaves behind a unique legacy.”
Radio 4 will broadcast a curated selection of Bragg’s most favourite episodes later this year, available on air and BBC Sounds. A new presenter for In Our Time will be announced in due course.

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BBC Radio Scotland will launch a brand-new Saturday morning programme as Amy Irons and Steven Mill join forces for The Saturday Show.

The new programme will air weekly from 9am to 12noon following Good Morning Scotland. It will feature big-name guests, a round-up of the weekend’s sport, music, news and interaction with listeners.
Amy, who is well known to BBC audiences for her work on Reporting Scotland: News at Seven, Hogmanay coverage, and the Sacked in the Morning podcast with Craig Levein, said she was excited about the new role.
“Saturday mornings are a special time of the week, with lots going on for our audience and I can’t wait to keep them company,” she explained.
Steven, who currently presents across Bauer Scotland and has a passion for Scottish football, said working with Amy again would be a highlight.
“We’re both passionate about our sport, and when you throw the Scottish sense of humour into the mix along with listener chat and guests, I know it’s going to be lots of fun,” he added.
Victoria Easton Riley, Head of Audio and Events at BBC Scotland, commented: “We’re delighted to launch The Saturday Show with Amy and Steven at the helm. Their chemistry, humour, and infectious enthusiasm make them the perfect pair to bring the audience a boost of energy and entertainment at the start of the weekend.”
The new show will follow Good Morning Scotland which airs from 8am to 9am each Saturday. The first edition of The Saturday Show will be on BBC Radio Scotland from 9am on 20 September and on BBC Sounds.

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