BBC Radio 2 in the Park helped bring in over £5 million in visitor spending, creating jobs and supporting local businesses throughout Preston this year.
That’s the update from Preston City Council who welcomed the station to the area back in September, along with 68,100 attendees.
The BBC-hosted event attracted both local residents and visitors from across the UK. Around 13% of attendees were from Preston itself, while the majority were from further afield. It is estimated around 16,000 visitors stayed overnight, and a further 31,000 came for day trips.
Councillor Hindle, Cabinet Member for Culture and Arts at Preston City Council said: Radio 2 in the Park has proven to be a tremendous success for the city of Preston. Not only did it attract thousands of visitors to enjoy top-quality entertainment, it also delivered a substantial boost to our local economy.
“The £5.3 million spent in the city over the weekend is a testament to Preston’s appeal as a destination for major events. We are proud of the way the city welcomed visitors and demonstrated our ability to host events on this scale.
“The lasting economic impact, including the jobs supported, shows just how valuable these events are for our community. We look forward to building on this momentum for future opportunities.”
John Chesworth, Chair of Preston Partnership said: “At Preston Partnership, we are dedicated to driving place direction and sustainable growth in the city. Radio 2 in the Park has been a fantastic opportunity to showcase Preston, bringing significant economic benefits to the area. Events like this not only boost the local economy through increased footfall and tourism but also provide a valuable platform for local businesses to thrive. We are proud to have been part of this venture, which has contributed to Preston’s economic development and future resilience.”
Helen Thomas, Head of Radio 2 said: “I’m so pleased the event has had such positive impact for the local economy, businesses and communities. All of us at Radio 2 would like to thank Preston City Council and the people of Preston for the incredibly warm welcome they gave Radio 2 in the Park when the station decamped to the city in September.
“We were delighted to broadcast live from several local venues during the build-up to the epic weekend in Moor Park and were proud to shine a light on this fantastic city across our shows during the event weekend and beyond.”
This influx of visitors led to an estimated £2.4 million in Gross Value Added (GVA) for the city of Preston, helping to support an estimated 2,100 jobs in the city during the three-day event. The figures provided exclude expenditure by Preston residents. However, local attendees spent an estimated £434,000 during the event, further adding to the local economy.
Economic analysis of the event was conducted by Hatch, a global consultancy with expertise in economic development and social impact assessment.
Tim Fanning, Director at Hatch, stated: “Events like this bring a range of benefits to their host locations. Our analysis shows that Radio 2 in the Park has provided a large economic boost to the city of Preston – boosting spending by up to 5% over the September weekend. Moreover, it has generated significant profile for the city, which has knock-on benefits for the visitor economy.”
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