UK

Virgin Radio UK is launching Virgin Radio Christmas, a pop-up station playing non-stop festive songs.

The station will go live from Saturday 1st November and will run until midnight on Boxing Day.
On weekdays in the run-up to 25th December, The Chris Evans Breakfast Show with The National Lottery will broadcast from 6:30am to 10am, followed by wall-to-wall Christmas tunes for the rest of the day.
Virgin Radio Christmas will be available on DAB in London, via the Virgin Radio app, on smart speakers, and online.

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The Sunrise Radio Group will mark its 36th anniversary with the launch of two new stations on 5th November.

The expansion coincides with the date Sunrise Radio first went on air in 1989.
These new additions, Sunrise Hits and Sunrise Retro, will expand the network’s offering for listeners across the UK.
Sunrise Hits will become the group’s second national Asian commercial station, playing contemporary and easy-listening Asian hits on DAB. It’s described as the UK’s smoothest Asian hits station.
Meanwhile, Sunrise Retro will focus on Bollywood and Punjabi classics from before the 2000s, from what it calls the golden era of Asian music.
Tony Lit MBE, Managing Director of The Sunrise Radio Group, said: “It’s always been our mission at The Sunrise Group to ensure that our audience has the widest and best choice of their favourite music and entertainment, across the different musical genres and across the ages.
“I’m excited about the expansion of The Sunrise Group network, offering listeners across the UK more choice.”

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Magic Radio has unveiled a new audio identity created by TM Studios, marking a complete refresh of its station sound across the network.

The new package covers everything from the breakfast show with Gok Wan and Harriet Scott through to Mellow Magic, with a brief to make Magic sound modern while keeping its warm and familiar tone.
Chris Stevens and Dave Bethell led the project for TM Studios. Chris said: “Magic was evolving, and that gave us the opportunity to create a sound that connects generations of listeners, from those who already know and trust Magic Radio, to new audiences discovering it for the first time.”
The new melody is designed to be instantly recognisable and memorable, combining UK and US vocal talent to reflect Magic’s blend of timeless and contemporary music. It also features elements inspired by Magic Musicals, giving the brand a cohesive and versatile sound.
Bauer’s Group Operations Director Chris Ward said: “TM have created the perfect jingle package for Magic Radio. It’s contemporary, friendly, and the new melody immediately sticks in your head. It’s exactly what we were after.”
The new sonic branding has also been extended to Magic Soul, Magic Musicals and Magic Christmas, creating a unified sound across all of Magic’s stations.
Dave Bethell added: “We wanted the Magic identity to sound like it feels – friendly, familiar and warm, but with a confident modern polish.”
Cuts from the new package and commentary from Bauer can be heard in the official launch video on YouTube.
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Cheshire’s Mix 56 is revamping its morning schedule by launching a new breakfast show with current host Smithy joined by Ian James.

Ian, currently the station’s mid-morning presenter, said: “Joining Smithy on breakfast is incredibly exciting. We can’t wait to bring plenty of energy, laughs, and great tunes to help people start their mornings with a smile.”
Following the new breakfast show, Phil Roberts takes over from 10am to 1pm. Phil previously presented breakfast on Marcher Sound and MFM.
Station Director Paul Smith said: “We’re absolutely thrilled to refresh our morning offering. This new lineup strengthens our commitment to providing vibrant, local radio that connects our listeners to the heart of life in Cheshire.
“Phil is a great addition to our team and is at home in Cheshire where he used to broadcast on Marcher Sound and MFM.”
Smithy and Ian at Breakfast launches Monday to Thursday, 7am to 10am from 3rd November, followed by Phil Roberts in the 10am slot.

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Global has been named Team GB’s Official Audio and Outdoor Partner ahead of the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games.

The partnership marks 100 days until the Milano Cortina Opening Ceremony and extends Global’s previous role as Team GB’s Official Audio Partner for Paris 2024.
The three-year agreement will see Global use its audio, video and outdoor platforms to bring the Games to life on-air, online and across the country’s billboards. The partnership also allows advertisers to combine their campaigns across Global’s radio brands and outdoor network for wider reach and impact.
Global’s new sport-focused division, Sport by Global, will lead the collaboration, creating integrated content and experiences for fans and sponsors. The initiative aims to connect audiences through live radio, podcasts, outdoor advertising and video.
Mike Gordon, Global’s Chief Commercial Officer, said the partnership builds on the success of Team GB House in Paris, adding: “With Sport by Global, we’re combining the power of live radio and podcasts with the reach of outdoor and the storytelling energy of video.
“Audiences can expect dynamic billboards reacting to medal moments, exclusive behind-the-scenes content, and lots more.”
Tim Ellerton, Team GB’s Chief Commercial Officer, added: “Global has played an important role in helping us share the stories and journeys of our athletes across the UK. LA promises to be one of the most exciting Games ever, and we look forward to creating activations that truly connect with the British public.”

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Craig Wilkinson, business coach and founder of the Trades Freedom Club will be joining Chance Litchfield on Fix Radio for a new regular feature on Snag the Week.

Craig, a former joiner turned business mentor, will offer practical advice to trades people on growing their business, getting paid, building teams and managing their money.
Snag the Week with Chance Litchfield airs every Friday between 12 and 2pm on the station. The show was nominated for an ARIA at this year’s Radio Industry Awards.
In the last four years, Craig has also been a guest on various Fix Radio shows, including The Clive Holland Show, The Heating and Plumbing Show, and the Carpentry Show.
“Craig is another authentic voice from the trade, and we’re overjoyed he’s agreed to join us on the station,” said Andy Shier, programme director, Fix Radio. “By adding Craig to our line-up of ‘trade presenters’, we’re increasing the volume and depth of what we offer our audience.”

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