Unilever and Amazon more than doubled radio investment in 2023
Radio revenues are back in growth with the first quarter of 2024 rising by 5.2% compared to the same period last year. There was a strong performance for local advertising, up 13.8%, while national advertising increased by 3.9%, and branded content by 8.5%. Several advertisers significantly boosted their investment in the medium over the past […] […]
