UK

Jordan and Perri will be talking about Channel 4 television programmes on their KISS Breakfast Show in a new sponsorship deal for Bauer.

Channel 4 is the new sponsor of KISS Breakfast, with the multi-year deal starting today and providing a variety of Channel 4 trails, spotlights and credits featuring across the station’s content.
Components of the sponsorship include three 10-second credits during each hour of KISS Breakfast (6am – 10am) from Monday to Friday. Also featuring online, these will include a creative that will adapt to changing Channel 4 marketing priorities, showcasing programmes from the Channel 4 archive alongside its latest offerings.
The sponsorship was brokered with the support of agency OMD Create.
Iain Walters, Head of Marketing, Channel 4 said: “We’re excited to team up with Jordan and Perri on KISS Breakfast. Every morning they’ll bring their listeners recommendations for what to watch or stream from Channel 4’s brilliant lineup of new and library content in their unique and entertaining style.
“Just like our own audience, KISS Breakfast listeners are young, keenly interested in current trends and always looking for great entertainment. We’re sure they’ll love hearing all the new content, recommendations and surprises we’re cooking up together.”
Simon Kilby, Managing Director, Bauer Media Advertising said: “As two of the biggest broadcasters in the UK, we’re so excited to have Channel 4 as the newest sponsor of KISS Breakfast and work with them over the coming years. It’s fantastic to see Channel 4’s Altogether Different brand branch into radio sponsorship, using KISS to amplify their purpose and messaging. This sponsorship is sure to be a leading example of how radio and TV can work seamlessly together to create added impact, connecting with audiences who love entertainment, seek trusted information and consume their media in multiple different ways.”
Jordan and Perri, Presenters of KISS Breakfast said: “Our KISS Breakfast listeners and Celebrity Gogglebox viewers know how much we love a bit of telly, so we can’t wait to work with Channel 4 to wake up the nation every weekday with the best vibes, energy and our top TV picks!”

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Classic FM has a new marketing campaign based on promoting music that people recognise but might not know the name of.

The campaign, “You May Not Know The Name, But You Will Know The Music,” has been produced in-house at Global and it showcases how ingrained classical music is in popular culture.
From marking the start of a UEFA Champions League football match (inspired by Handel’s anthem, Zadok the Priest), to a dramatic boardroom firing on The Apprentice (Prokofiev’s Dance of the Knights), classical music is everywhere in everyday life.
So much is often instantly familiar, soundtracking numerous iconic TV and movie moments, huge sporting events, and many famous advertising campaigns too.
The TV ad will be shown across ITV’s primetime slate and during England’s first Six Nations rugby game. It will also be on the big screen at all Odeon cinemas in the UK.
In addition, the TV ad will be amplified with a nationwide outdoor campaign on Global’s large-format roadside screens and throughout the London Underground.
Global’s Managing Director, Marketing, Simon Barnabas said: “This striking and thought-provoking new audio-visual campaign is a reflection of Classic FM’s commitment to making the genre even more accessible and relatable to new mainstream audiences. The emphasis is on reminding these audiences how familiar and emotive classical music is, touching all walks of life, and how it has the power to take listeners back to highly memorable moments. Alongside the fun, eye-catching companion outdoor creative, we have no doubt it will draw positive attention to the brand in 2025 and beyond.”
Classic FM’s Managing Editor, Phil Noyce added: “It is fantastic to see the music we play every day on Classic FM brought to life in such a captivating and inviting way by this campaign. We proudly play the most popular and recognisable classical music – the best tunes from the past 500 years – and it is very exciting to be inviting more people to enjoy the magic of this iconic music and the feelings and memories it can evoke. Classic FM is a radio station that welcomes everyone regardless of level of classical music knowledge and, for anyone still wondering if this applies to them, the statement at the end says it all – you may not know the name, but you will know the music.”
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Scott Mills has started his new breakfast show on BBC Radio 2, officially taking over from Zoe Ball.
In an opening statement at 6.30am on Monday 27th January, Scott Mills played his new sung jingle and said he’s still finding it quite hard to process that it’s happening.
“When I think about the previous occupiers of this show it becomes mind blowing to me, for a kid who wanted to be on the radio but wasn’t sure he had the self confidence to be able to actually do it.”
He’ll be featuring the Birthday Game and the Easiest Quiz On The Radio, and is joined by Tina Daheley on news and Ellie Brennan on travel.
He went on to add that he wants the listeners to be the star of the show, and talked about his career: “I’ve been at the BBC on the radio for 25 years. A lot of you may well have grown up listening to me, I’m sure a lot of you will not have much idea about me at all. Either way, if you can make me part of your morning routine it would mean so much.
“I’m going to give it everything I’ve got – this might be the best day of my life (apart from getting married).”
Scott’s first song was the latest version of Rock DJ by Robbie Williams.

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Actor Michael Greco is to guest present the morning show for online station Suffolk Sound.

This follows the former Eastenders actor’s recent appearance in the Ipswich Regent Theatre pantomime, Jack and the Beanstalk, when he was a guest on the station with Chloe Rivers.
Michael spoke about the great time he’d had in Suffolk during the Christmas season, so the station asked him if he’d cover for Chloe while she was on leave.
Michael said: “I had such a great time that debuting my radio career at last year’s Christmas hometown was an opportunity I couldn’t resist.”
Suffolk Sound Co-Founder Rob Dunger said: “Michael has had a great career in film, theatre and TV and now he’ll be cutting his teeth on air with us!
“It’s a great addition to our line-up and we look forward to more shows from Michael throughout the year!”
Michael can be heard on Suffolk Sound on 4th and 11th February from 10am.

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YO1 Radio in York has hired programme consultant, Chris Buckley to help improve the station’s local programming.

Chris has previously worked at UTV Radio, Hits Radio, Key 103, Heart Digital, Galaxy, and Signal 1. At YO1 Radio, he will work to fine-tune the station’s music selection, develop its presenters, and strengthen its connection with listeners across York and beyond.
Wayne Chadwick, Managing Director of YO1 Radio, said: “Since our relaunch back in 2021, YO1 has steadily grown to become a key part of our local community.
“We’ve worked with Chris before but formalising his role further strengthens the strategic direction we are taking with the radio station.
“His vision and energy are already making a difference, and we’re excited to see further improvements that will benefit our listeners, presenters, and advertisers.”

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Trevor Nelson joins Chris Hawkins on the How to DJ podcast to talk about his life in radio and music.

From a record-obsessed teenager in Hackney to becoming an influential voice in music broadcasting, Trevor opens up on starting the job that he sees as “the pinnacle” of his career as the new presenter on BBC Radio 2’s afternoon show.
Talking about his role on BBC Radio 2 and why the station feels like home, he says: “When did I join Radio 2? Have a guess… 2008.
“Everybody thinks I’ve been on Radio 2 for five or six years. I was on Radio 1, 1Xtra and Radio 2 simultaneously in 2008. I was the only DJ in the history of the BBC, I think, to be on three music stations at the same time.”
He recalls the pivotal summer at the age 13 when he was introduced to a treasure trove of records, including classics from Roy Ayers and Bob Marley, and talks about how his first gig at a school disco set the stage for his career and how his talent was spotted during a flat party, leading to his role at Kiss FM during its pirate radio days.
“Kiss FM was buzzing. Unbelievably buzzing. What a set of DJs we had. It wasn’t just a station; it was a movement,” he says.
Trevor also shares an unforgettable moment with Stevie Wonder, including an impromptu performance of “As” that left him speechless: “Stevie started playing ‘As’ right in front of me. I had to fight the tears back. He was as close to me as you are and playing this thing for me,” he remembers.
The new show on BBC Radio 2 Trevor is to present highlights his commitment to championing diverse music and connecting with listeners on a deeper level, talking about this, he says: “I really wanted to change the game. I wanted to cement black music and the music I like and make it, you know, the show I did on Radio 2 for the last six years, and I want that show to remain forever.”
The Trevor Nelson special episode of How to DJ will be available to on all major platforms from Friday 24 January.

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