AU & NZ

As we approach crunch time for the announcement of finalists and winners in Radio Today’s 2022 Podcast Awards, let’s look at the podcast strategies of some of the big players in Australia.Last month we showcased SCA’s LiSTNR strategy , outlined during an experiential event in Sydney.  CEO Grant Blackley can see a day when podcasting… Read More
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10+ Snapshot:TRFM: 36.7 +4.3ABC Gippsland: 12.7 -6.0Triple M Gippsland: 9.8 +5.7The Sale Survey 1, 2022 results show TRFM’s control of the region with 36.7 (+4.3) in the 10+ category, as well as holding all time slots convincingly.TRFM’s 40-54 and 55-64 markets saw increases with +13.6 and +11.2 respectively.Although TRFM has a confivicing hold on the market, there were… Read More
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SCA has introduced a new innovative sports ad campaign delivering live Friday night NRL and AFL game results during Macca’s ads on Triple M Footy.In partnership with McDonald’s, the advertisements will depend on Friday night footy game results to determine how the ad will play out. The demo version for NRL begins with, “Storm fans will be happy with… Read More
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The latest edition of Steve Ahern’s well known text book Making Radio has been released.And it has an updated title to reflect the new dynamics of the audio industry.Making Radio & Podcasts, 4th Edition has updated the radio industry content to include podcasts, smart speakers and the latest developments in audio.The book is now published… Read More
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For all the diehard Blockheads out there, 9Podcasts has just released The Official Block Podcast, which will publish new content weekly.The Official Block Podcast will be hosted by well-known Block host Shelley Craft, meeting with all the show’s judges every Sunday night to unpack exclusive Block content. Each week, after Sunday’s room reveal, Shelley will be joined by judges, including Shaynna Blaze, Neale Whitaker and Darren… Read More
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Today, iHeart announced that it has partnered with the entertainment show, Outspoken the Podcast.Outspoken is a twice-weekly dose of influencer and pop-culture news, hosted by journalists and Adelaide-based triplets, Amy, Kate and Sophie Taeuber. The sisters dissect what is making social media headlines in the influencer and celebrity world. The partnership will help Outspoken grow its audience base after hitting over 4 million downloads… Read More
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