AU & NZ

Many brands don’t adapt their advertisements for the podcast medium, and it’s costing them stronger connections with consumers.A new study by Acast suggests that brands get better results by using ads specifically made for podcasts, as opposed to reused radio ads.To research attitudes towards different methods of advertising, 1,800 participants from the US, UK and Sweden were… Read More
The post Tailored ads perform best for podcasts by Bray Boland appeared first on Radio Today. […]

Today LiSTNR announced the signing of That’s Enough Already with Urzila Carlson to its LiSTNR Comedy Original Podcasts. Ursula will be spilling the beans with her guests as they get everything off their chest in the third season.Thrilled to be with LiSTNR, Urzlia said she’s looking forward to starting the gig.“I’m thrilled to join the team, I’ve only heard good… Read More
The post Urzila Carlson’s Thats Enough Already joins LiSTNR by Bray Boland appeared first on Radio Today. […]

A daily dose of pop culture, gossip and moral dilemmas … plus a dash of organised chaos.That’s what’s in the mix being served up weekdays at 5pm by Flex and Froomes on ARN’s new youth station CADA, the home of Hip Hop and R&B.It’s the first time DJ and media personality Flex Mami (Lillian Ahenkan)… Read More
The post Flex & Froomes: “CADA is the perfect place for us to unite” by Sarah Patterson appeared first on Radio Today. […]

With the Australian Federal Election called for May 21st, Australia’s clips-based news comedy podcast News Fighters will release episodes “at least weekly” during the campaign, including quick turnaround analysis of the debates and major campaign launches.This will mark host Dylan Behan’s seventh federal election he’s covered, including four he worked on as editor for The Chaser’s various TV shows (2007-2016).“Expect the… Read More
The post Funny side of the election with News Fighters by Bray Boland appeared first on Radio Today. […]

Listeners across the Esperance region are now waking up to Carzo for Breakfast as Triple M 747 Esperance announced Carwyn Church as its new Breakfast announcer.Carwyn is no stranger to radio, having discovered his love behind the microphone 20 years ago after previously occupying on-air roles for SCA in Esperance, Kalgoorlie, and Perth.Now stepping into the Breakfast announcer role permanently, Carwyn will broadcast… Read More
The post Carzo for Breakfast on Triple M Esperance by Bray Boland appeared first on Radio Today. […]

Megan has been listening to The Edge for years. Bray is a fan of hip hop and RnB music.What is their verdict on ARN’s new youth network CADA?Find out in this week’s Radio Today podcast.   
The post The Verdict on CADA: Radio Today podcast by Staff Writer appeared first on Radio Today. […]