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AU & NZ

Normie Rowe: When radio doesn’t want to know you

Getting called up for national service effectively kiboshed Normie Rowe’s pop career.But how does it feel, going from hugely successful singer to being given the cold shoulder by radio stations all over Australia?“When I came back from Vietnam, I couldn’t get a guernsey. I just kept getting knocked back left, right and centre,” Normie tells… Read More
The post Normie Rowe: When radio doesn’t want to know you by Sarah Patterson appeared first on Radio Today. […]

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AU & NZ

Podcast strategies of leading Aussie companies

As we approach crunch time for the announcement of finalists and winners in Radio Today’s 2022 Podcast Awards, let’s look at the podcast strategies of some of the big players in Australia.Last month we showcased SCA’s LiSTNR strategy , outlined during an experiential event in Sydney.  CEO Grant Blackley can see a day when podcasting… Read More
The post Podcast strategies of leading Aussie companies by Staff Writer appeared first on Radio Today. […]

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AU & NZ

Sale Survey 1, 2022

10+ Snapshot:TRFM: 36.7 +4.3ABC Gippsland: 12.7 -6.0Triple M Gippsland: 9.8 +5.7The Sale Survey 1, 2022 results show TRFM’s control of the region with 36.7 (+4.3) in the 10+ category, as well as holding all time slots convincingly.TRFM’s 40-54 and 55-64 markets saw increases with +13.6 and +11.2 respectively.Although TRFM has a confivicing hold on the market, there were… Read More
The post Sale Survey 1, 2022 by Bray Boland appeared first on Radio Today. […]

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AU & NZ

SCA introduce tailored live score Friday night footy ads with McDonald’s 

SCA has introduced a new innovative sports ad campaign delivering live Friday night NRL and AFL game results during Macca’s ads on Triple M Footy.In partnership with McDonald’s, the advertisements will depend on Friday night footy game results to determine how the ad will play out. The demo version for NRL begins with, “Storm fans will be happy with… Read More
The post SCA introduce tailored live score Friday night footy ads with McDonald’s  by Bray Boland appeared first on Radio Today. […]

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AU & NZ

New edition of Steve Ahern’s Making Radio just released

The latest edition of Steve Ahern’s well known text book Making Radio has been released.And it has an updated title to reflect the new dynamics of the audio industry.Making Radio & Podcasts, 4th Edition has updated the radio industry content to include podcasts, smart speakers and the latest developments in audio.The book is now published… Read More
The post New edition of Steve Ahern’s Making Radio just released by Staff Writer appeared first on Radio Today. […]

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AU & NZ

9Podcasts releases The Official Block Podcast 

For all the diehard Blockheads out there, 9Podcasts has just released The Official Block Podcast, which will publish new content weekly.The Official Block Podcast will be hosted by well-known Block host Shelley Craft, meeting with all the show’s judges every Sunday night to unpack exclusive Block content. Each week, after Sunday’s room reveal, Shelley will be joined by judges, including Shaynna Blaze, Neale Whitaker and Darren… Read More
The post 9Podcasts releases The Official Block Podcast  by Bray Boland appeared first on Radio Today. […]