ASIA

2024 New York Festivals Radio Awards is Now Open for Entries

NYF Radio Awards Unveils Eight Exciting New Categories to Reflect the Dynamic Shift in Audio Content CreationThe New York Festivals® 2024 Radio Awards competition is open for entries.The New York Festivals Radio Awards provides a showcase to celebrate world-class storytellers from around the globe. NYF’s Radio Awards 66-year legacy honors creative innovation and excellence in broadcast and audio content across all genres and platforms.

“Our categories for investigative journalism and nonfiction series documentaries and social justice across all genres recognized how individual actions can change the world and the ability of the human spirit to triumph over adversity,” said Rose Anderson, SVP & Executive Director, New York Festivals Radio Awards.  “Today’s storytellers are finding innovative ways to keep listeners informed, entertained, and engaged in our ever-changing and interconnected world so the New York Festivals Radio Awards has introduced eight new categories that encompass that robust creative spirit.” NYF’s new SciFi/Fantasy/Horror and Mystery Programs categories expand the Entertainment roster. Editorial/Viewpoint News Feature rounds out the journalism-based News Reports/Features category group providing a new outlook on current events and thought-provoking perspectives.  Short Form Documentary offers additional opportunities to showcase distinctive points of view.New Podcast categories shine the spotlight on storytelling in a wide variety of topics.  Investigative Journalism Podcast features in-depth reporting into significant issues, events, or topics, and Mystery Podcast showcases narratives that keep listeners on the edge of their seats. On-Air talent categories honor top audio talent, new categories this year include News Correspondent/Reporter and Sports Correspondent/Reporter.The National Press Club is the World’s Leading Professional Organisation for Journalists™. The National Press Club Award, launched in 2023 in partnership with the National Press Club, goes to the highest scoring entry in the following News program categories: Coverage of Breaking News Story, Coverage of Ongoing News Story, Nonfiction Series, and News Podcast.For 2023, “Start Here” by ABC News in the News Podcast category earned the inaugural National Press Club Award. This year’s winner will be announced during the 2024 Storytellers Gala in April.

“Our partnership with the National Press Club continues, honoring journalists who are using their talents to tell the stories that matter and keep listeners informed,” added Ms. Anderson.View the 2024 NYF Radio Awards extensive category roster: HERE.The 2023 Radio Awards winners were honored in a virtual ceremony on April 18th during the NAB Show in Las Vegas.  This was the 14th consecutive year of NYF’s and NAB’s strategic partnership. Anchored from New York City’s Lincoln Center, over 160 teams sent their acceptances from around the world. Special vignettes featured industry leaders who shared what motivates their passion to create award-winning work. View the 2023 Storytellers Gala.NYF’s Radio Awards receives entries from radio stations, networks, and independent producers from over 30 countries around the globe. The mission of the competition is to honor the achievements of the men and women who make up the global audio storytelling community.New York Festivals invites award-winning industry leaders from 6 continents around the world to become members of their world-class Radio Awards Grand Jury. The 2024 Grand jury will be recruited in the coming weeks. Those jurors will include some of the most world’s recognizable voices and captivating content producers in the radio industry. Entries are judged on production values, creativity, content presentation, direction, writing, achievement of purpose, and audience suitability.All Entries in NYF’s 2024 Radio Awards will be judged by the NYF Grand Jury of 200+ producers, directors, writers, and other creative media professionals from around the globe.Award-winning entries for 2024 will be showcased in the Radio Awards winners gallery. To view the 2023 Radio Awards winner’s gallery, visit HERE.The entry deadline for the 2024 Radio Awards competition is January 31, 2024.To enter the 2024 Radio Awards please visit: HERE, for additional information visit: Rules and Regulations and 2024 Radio Awards categories.About New York Festivals: New York Festivals ®Celebrating the World’s Best Work since 1957About NAB ShowThe 2024 NAB Show will be held April 14-17 at the Las Vegas Convention Center. NAB Show is the world’s largest and most comprehensive convention encompassing the convergence of media, entertainment, and technology. NAB Show is where global visionaries convene to bring content to life in new and exciting ways.About NAB The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org. […]

ASIA

The Lemming Effect: Why you Should Focus on What your Listeners Want to Hear

Content from BPRThere’s safety in numbers – right?Sometimes there are good reasons to follow the advice contained in these old aphorisms but in using this principle to choose the music you play on your radio station might be the worst thing that you could do.Let me explain.

Take the example of a ‘hit’ song that becomes a hit mostly because everyone else is playing it but not many people actually like it. The programmer who spends a lot of time following the music played on their competition or on the station they particularly like in another city but nobody knows the songs.Often decisions about songs played can be justified by  “ ….. station XXY is playing it a lot, they must have good research on it …”  however listeners don’t often share the same interest in other stations and are even less interested in what may be playing in another city.In BPR’s recent All Audio Survey the main reason that people return to radio after listening to streaming, podcasts, their own playlists etc etc is MUSIC. That means that radio’s curated music mix is one of its key strengths and for many people the reason they choose the station they listen to.Whether your station is chosen because it plays the best new songs, contemporary music or older hits the principle is the same – playing music your listeners know and like is the most important thing that you can do to attract or satisfy them.In the digital age when listeners can choose any station anywhere, people mostly don’t! Successful programmers who understand this also know the importance of well-crafted music programming based on well-chosen songs to deliver both passion and variety for their listeners.

Great music research comes after you have agreed on a clear strategy, and is based on the right mix of core and secondary listeners. Music programming must deliver music passion. – songs that listeners love.  You will never do that by following the crowd and simply doing what everyone else does.In recent times we hear the criticism that  ‘.. all stations play the same music …’ due to factors like more networking, group playlists or cost savings at the cost of hometown heroes. Music that is chosen for your listeners in your market can help focus on individual needs and market preferences.If listeners choose music as a reason to listen don’t they deserve better?By Peter Don, BPR […]

ASIA

India’s Red FM launches Quiz India Movement

Indian network 93.5 RED FM, has launched a gaming concept on radio: the Quiz India Movement.It aims to capture the essence of trivia, India’s knowledge and light-hearted fun. The first season of Quiz India Movement began on 2nd October and will run till 19th November.Each season of Quiz India Movement is based on a certain theme. This year, Quiz India Movement by RED FM is giving cricket fans 49 days of rewards with a prize pool of Rs 2.1 million y answering questions on a dedicated microsite. The show is being hosted by cricket expert RJ Raunac.

Nisha Narayanan, Director & COO, RED FM, and Magic FM, said: “The campaign aims to blend the theatre of the mind element with a digital hook, setting it apart from other quiz shows. Quiz India Movement banks on the benefits of traditional radio and a new age platform social media to provide an enhanced audience experience. This year, the show has cricket as its theme, which acts as a fitting launch pad for season one, considering it is time for the World Cup.” […]

ASIA

Entering the “Danger Zone” The First 90 Days

Selling Radio Direct with Pat BrysonYou’ve just sold a brand, new client. Yippee!!!!That’s what we say in Oklahoma when something great has happened.

You worked hard for this one. It may have taken weeks, months or even years to get their agreement. You may have the urge to sit back, rest a little, and enjoy the “win”.Now is when the real work begins. Our new client is now entering the critical first 3 or 4 months of their advertising campaign. In about 60 or 90 days, they will be smack dab in the middle of the “chicken out” period. What is this? How does it work?We know that campaigns created with the radio recipe of enough weekly frequency, long enough, and with a relevant message, still take time to ramp up. That’s why it is imperative that we use OES schedules, make them a minimum of 52 weeks, and utilize great creative. It’s like a train. You hook the engine to the train cars. The train begins to roll, slowly at first, chugging along. As it gains momentum, the train speeds up. Eventually, it reaches maximum capacity. It will continue to travel at maximum capacity as long as the engine is attached. If the engine is disconnected, the train will gradually slow down. But I digress.When we sell a new client, we must have a conversation UP FRONT, at the time we sell them, about the “chicken out” period. We need to forecast what their results will be like, how long it will take advertising to “ramp up”. The worst thing is to have our clients expect to air an ad today and have 50 people running into their store tomorrow shouting our call letters. Of course, in their heart of hearts, that’s what they want to happen. If we don’t manage their expectations, they will think “Radio doesn’t work”.What is this conversation? “Mr. Client, let’s talk about what you can expect to happen. The first people who will mention your ad will be family, friends, maybe some competitors. You’ll probably have some other radio reps come in: they listen to our stations. What you shouldn’t expect to happen is for customers to come in and tell you they heard it. That rarely happens. It will take from 6 to 9 months for your advertising to ramp up. Other clients have told us they see more results in the last 90 days of their campaign than in the first 9 months. I’m not saying you won’t see some results sooner, but that the full effect will take some time. So, please be patient with the process.”

What do we need to do in the first 90 days? We need to stick like glue to our new client. Whatever your agreement for client contact, exceed it. Be in touch weekly either by phone, email or in person. Send them articles on their industry. Refer business to them. Take them coffee, donuts. Invite them to lunch.We like to circulate the new client’s business and contact information to our front desk and our on-air people. Why? Because listeners often hear part of a message and contact us to get the rest of the story. We need to be prepared to direct customers to our clients.Of course, you send a thank you note. It’s a nice touch to have your manager send one as well, or perhaps a well-known on-air personality. These make your client feel extra special.The way we provide exceptional service in these first critical months will set the stage for a happy client or an unhappy one. Go the extra mile!Happy Servicing and Happy Selling! […]

ASIA

Russia’s Sputnik radio replaces BBC Arabic in Lebanon

Russian news agency radio Sputnik has taken over the frequency previously used by BBC Arabic in Lebanon, according to a statement published on Sputnik’s website on Monday.The BBC stopped its Lebanon-based broadcasting due to lack of funding in January.Sputnik’s 24-hour Arabic broadcast will also be available in neighbouring Syria.

The programming will include talk shows hosted by renowned Arab journalists and programs covering a wide range of topics from Cairo and Moscow.Additionally, the Sputnik Arabic frequency will air programs produced by RT Arabic.Sputnik Arabic began broadcasting on February 4, 2015. The same year, a multimedia hub agency was opened in Cairo. Sputnik Arabic includes Arabic website and news feeds. The FM-radio broadcasting is transmitted in Lebanon, Iraq and Syria, as well as on the Sputnik official website and in its mobile apps. Combined Sputnik Arabic outlets have a total audience of three million people.“Back in 1938, when the BBC first launched its radio in Lebanon, it chose the ‘This is London’ slogan as its opening line. Now the news bulletin starts with ‘This is Moscow’,” said Chairman of Sputnik Radio in Lebanon Dmitri Tarassov.“Our main focus will be placed on information and analytical content. We will address the hottest international topics and matters affecting Lebanese society since local audiences resonate with social issues the most,” noted Lina Andreichenko, Sputnik Arabic’s managing editor for radio and podcast content.

Russia’s Ambassador to Lebanon Alexander Rudakov welcomed the launch of Sputnik’s radio station on Tuesday, saying he hopes this event “would constitute a new page in relations with the Middle East region, and that the workers in the Lebanon office of Radio Sputnik would contribute to conveying a transparent and true picture of life in Russia.” […]

ASIA

First headline speaker announced for Radiodays Europe 2024

Radio host Ellen K has been confirmed as one of the speakers at Radiodays Europe next March.Ellen is not only the first woman to solo anchor a morning radio show in Los Angeles which is consistently top in the ratings, but she is also the host of nationally syndicated top-rated Ellen K Weekend Show and she brings her knowledge and experience to share with us at Radiodays Europe.After 12 years of successfully co-hosting ON AIR With Ryan Seacrest (on KIIS-FM & nationally syndicated) plus 10 years prior with Rick Dees, Ellen was offered her own morning show on iHeartMedia’s KOST 103.5. Ellen holds the distinction of being the first (and only) female to anchor a morning radio show with her solo namesake in Los Angeles radio history and is also the longest continuously airing morning radio personality in the #1 radio market.

In addition to her work in radio Ellen has voiced the Grammys for 10 years (as well the Oscars, Emmys, and several other ABC and CBS TV projects), she launched an annual fundraiser for Children’s Hospital LA on Giving Tuesday, is an Executive Board Member for Loyola High School and serves as the President of the Hollywood Walk of Fame selection committee.Ellen has been named ‘iHeart Radio Personality of the Year’, honoured with a Star on the Hollywood Walk of Fame and was nominated to the National Radio Hall of Fame.Radiodays Europe 2024 will be held from March 17 to 19, in Munich, the capital of the German state of Bavaria.Register now at Super Early Bird Prices here. […]