ASIA

To celebrate World Radio Day , the World Radio Alliance and egta, the association of TV and radio advertising sales houses, released a slide deck listing seven reasons why radio is an effective medium for brand building. According to WRA, the compelling insights and argumentation, often forgotten by marketers, are backed by data and research from around the globe.WRA is an informal group of 19 trade bodies representing radio companies and sales houses in Europe, the USA, Canada and Australia and it aims to widely promote and demonstrate the power and value of radio/audio in the media landscape by sharing best practices and speaking with a unified voice.The slide deck showcases the following seven points:

Trust, engagement and community Radio stands out as a trusted medium that fosters companionship and connection with listeners.
Emotional connection Radio establishes deep emotional connections with its audience, leaving a lasting impact on brand perception.
Attention and memory Radio drives attention, nurturing brand memory and recall, thereby enhancing overall brand performance.
Creativity & theatre of the mind Radio empowers creative storytelling and ignites listeners’ imagination.
Sonic branding Sonic branding carves a distinctive identity in the auditory landscape, making the brand more memorable in the listener’s mind.
Brand integration Radio’s unique capabilities extend beyond traditional 30-second spots, offering opportunities for creative and original brand experiences.
Synergy with other media Radio seamlessly amplifies other advertising channels. A cross-media marketing strategy amplifies brand awareness and recognition. […]

“Radio – a century of infotainment and education” is the theme of the 2024 writing contest organized by the Voice of Vietnam (VOV) in response to World Radio Day (WRD) 2024. The contest honours radio’s contributions to humanity, society and countries around the world.Over two and a half months, from November 15, 2023 to January 30, 2024, the organising committee received hundreds of entries from listeners from all over Vietnam.Nguyen Thuy Hoa, Head of VOV’s International Cooperation Department, said: “Contestants put in much effort to write emotional pages with lots of citation and suggestions on how radio should change to suit today’s life and to attract young people. Some essays praised the radio profession, its practitioners, and VOV’s programs. The forms of expression are diverse: writing, images, voice, sound, and even a real radio program, or a podcast. In particular, some young contestants created cartoons, video clips, or comics.”

“That is a good sign, showing that young people are interested in broadcasting and they have seen the good, the advantages of radio. Their perspectives on radio are very good, new, interesting, and very young.”Contestant-listener Nguyen Huu Cong, in Ho Chi Minh City, submitted a comic titled “Radio Interview.”“My family used to listen to the radio, but now we don’t listen to it anymore. When I learned that VOV organized this contest, I remembered the old days when my mother and father often turned on the radio, and I also often listened to radio programs. The contest evoked my memories. I want to tell my story in a different form. My strength is drawing, so I want to express my thought through drawings,” Cong said.February 13 each year is designated by UNESCO as World Radio Day. The objectives are principally to raise awareness among the public and the media regarding the importance of radio as well as to encourage decision makers to establish and provide access to information through radio as well as to enhance networking and international cooperation among broadcasters. […]

Malaysia’s Suria FM has ranked 30th for the first time in Triton Digital’s recently released “Monthly Global Triton Digital Streaming Metrics Rating.”Suria FM has successfully recorded 10,771 thousand AAS (average active sessions), 2.6 million SS (session starts), and 1.18 ATSL (average time spent listening) every Monday to Friday from 6:00 am to 8:00 pm.Additionally, from Monday to Sunday, spanning from 6:00 am to 12:00 midnight, the station has garnered 7,963 AAS (average active sessions), 4.4 million SS (session starts), and 1.01 ATSL (average time spent listening).

Roslinda Abdul Majid (DJ Lin), the General Manager of Suria FM, expressed gratitude for the recognition and success of Suria in securing the prestigious 30th position in the Triton Global Digital Streaming results.“This ranking is not just a recognition but also an achievement that motivates us to continue growing and delivering quality content to our loyal Suria FM listeners, especially for those tuning in via suria.my and other digital platforms.”This rating demonstrates Suria FM’s presence among the top audio producers globally, alongside other listed global audio producers such as iHeartRadio, PrisaRadio, Grupo Bandeirantes, and others. Additionally, it solidifies Suria FM’s position as one of the vast audience’s preferred creative digital platforms. […]

The Digital Radio Mondiale (DRM) Consortium is celebrating the World Radio Day (WRD) 2024 by shining a light not only on the illustrious legacy of radio but also on the power and new possibilities of this 100-year-old medium.To mark WRD 2024, the DRM Consortium, an integral part of all the major promises of radio’s dynamic future, will launch a new distance learning e-book and updated information on DRM, the open, ITU recommended standard for all frequency bands (in an interview recorded for the occasion of the Radio World Day).The new DRM e-book DRM Delivers Education for All, available for free to all, makes a strong case for using DRM for distance learning. Being a “one-to many” platform, digital DRM radio can deliver audio and text over vast areas and, therefore, to all the schools, homes, and students in villages far away or in busy cities. The same content and quality, without any discrimination, will reach all.

Radio remains worldwide the most widely consumed medium as it provides information, entertainment and education while being relatively free and portable. In recent years radio has increasingly become a public safety net during emergencies and power outages when natural and human-made disasters occur. Radio also promotes democracy and equality serving as a glue for underserved populations, be they poverty-stricken, caught in conflicts, on the move.DRM provides excellent audio in all bands but also enables essential data carriage. As data means any files, those can be text disaster warnings (in different languages), maps and images. Data files can be also illustrated school texts, images of any kind like graphs, formulae etc. The principle is the same whether we transmit (using DRM) a text alert, a map, or a mathematical figure.Contributing to a century of informing, entertaining and educating, on the World Radio Day 2024, the DRM Consortium free e-book is also an invitation to participate in an exciting adventure, our DRM Delivers Education for All Project (first started in Africa).If you want to learn about, get involved in, support and implement the project in your country please contact: [email protected]. […]

Radiodays Europe is giving an Access All Areas interview with one of the most successful bands of the noughties – Nickelback.The band’s Mike Kroeger and Ryan Peake will be telling all to Ben Jones in an in-depth interview on-stage in Munich: their journey to super-stardom, how it feels to have sold over 50 million albums, and the story behind Billboard’s Top Rock Song of the Decade, ‘How You Remind Me’. Hear about their journey to success and the part radio played in their catapult to stardom, with their songs generating millions of spins on the airwaves.Plus, you can be one of the first to see their film ‘Hate to Love: Nickelback.’ on Sunday night, documenting their untold story from the conception of Nickelback to their incredible rise to the top (places are very limited, with details of the screening to announced very soon).

It’s a Radiodays Europe Exclusive: Watch the film, join the session and find out the inside scoop from one of the most successful rock bands of the century.Radiodays Europe 2024 will be held from March 17 to 19, in Munich, the capital of the German state of Bavaria.Register here. […]

The next Asia-Pacific Broadcasting Union (ABU) Digital Broadcasting Symposium will be organised as an in-person event from 4-7 March 2024 in Royale Chulan Kuala Lumpur.With the theme “Navigating AI Horizon”, Artificial Intelligence (AI) takes the spotlight at the DBS2024. It offers a sneak peek into a future where AI transforms broadcasting into a more personal, efficient, and engaging medium.The symposium, through its conference sessions, panel discussions, focused workshops and masterclasses, presented by eminent experts across the globe, will address challenges, find solutions and share experiences related to digital transition, technology implementation, creative content ideas, and enhancing user experiences. It will explore opportunities the changing media business can provide and find effective ways how broadcasters and media organisations can collaborate to future proof their operations.

The DBS2024 event will provide international and regional exposure to our members, broadcasters and the media industry alike. The event attracts over 1200 participants including media experts, top managers and decision makers from broadcast and media organisations, regulators, government institutions, academia, solution providers and other stake holders from the region and beyond.This year’s conference session themes include:
Data Analytics in New Era: AI, Blockchain, Web 3.0, etc.
Immersive Media & Next Gen Audio-Visual Technologies
AI-Driven Personalisation & Ad Management
5G’s Impact on Broadcasting: Enhanced Connectivity and Media Opportunities
Sustainable Broadcasting and Media Business Ecosystem
Some of the workshops and masterclasses:
Archive Innovation & Global Standards for Data Preservation
Virtual Production using LED volume
Sustain, Stengthen, Support
Revolutionizing Media Production with AI & Augmented Reality Tools
Register for the conference here. […]