ASIA

Content from BPRThe concept of positioning brands and products became popular in the 70s and 80s when the ‘noise’ levels around advertising highlighted the benefits of clear positioning with the success of individual products.As an example Volvo is clearly associated with safety. Volvo has been an innovator in this area for many years. Similarly, BMW’s Ultimate Driving Machine has built desirability and appeal around it. Mercedes equals luxury and so on.

Radio brands also have clear positioning attributes – both positive and negative – understanding these is often the key to success.Consumers don’t re-evaluate brand attributes in a clear and rational way – deeply held brand perceptions guide behaviour and often frustrate attempts to change the way listeners see individual products.In radio there are many examples of stations caught in a ‘positioning trap’ as an example,   attempts to ‘modernise’ an old-fashioned brand can fail as the station abandons its traditional audience and fails to attract any new listeners simply because they don’t believe that the brand/station is aimed at them.Changing brand positioning is difficult – not always impossible, but usually expensive.Instead of changing brand positioning, modifying something to become close to consumer expectations is a more realistic objective.In radio this means evolving programming and branding in-line with consumer expectations. Rock doesn’t become Pop simply because management would like it to be. However Rock or Pop positioning may be modified to better fit today’s listeners needs.Making changes also requires clear communications – along with a clear plan, consumers also need to understand what might be different.Before any of these steps can happen you need to understand the positioning of your brand without that you stand to lose more than you gain.Positioning is like a shop window – a clear idea connects:This ..Or this**Thanks David LloydBy Peter Don, BPR […]

More speakers have been announced for Radiodays Asia and Podcast Day Asia. Radiodays Asia takes place 2-4 September in Kuala Lumpur, Malaysia. Podcast Day Asia takes place on Tuesday, September 5, and is part of Radiodays Asia.Abe Thomas, CEO, BIG FM, IndiaAbe is a business leader, growth driver, digital entrepreneur, and brand builder with a proven track record of building and running large businesses for media publishers. Having deep knowledge of multi-media platforms of broadcasting (TV & Radio) print and digital media backed with over 30 years of hands-on leadership experience demonstrating the ability to build & scale media businesses within a competitive environment.Thomas Giger, Branding Consultant and Partner, Pure Jingles, The NetherlandsWhen Harry Chapin released ‘WOLD’ – about a morning jock seeking happiness – Thomas was dreaming of radio in the womb! As a teenager, he started to live the dream in ’92, and later worked as a morning host, imaging producer, music director and assistant PD. His passion for format flow, station sound and world travel come together at PURE Jingles, where he consults clients on audio branding.

Wade Kingsley, Creative Coach and Radio Consultant, AustraliaWade works with media companies around the world to help innovate their idea generation capabilities so they can accelerate growth in both audience and revenue. His experience includes over 25 years in media, marketing and sales working in leadership roles at Nova Entertainment, Southern Cross Austereo and dentsu.  He is the Australian Ambassador for World Creativity and Innovation Week; and a co-host of the ‘Gamechangers: Melbourne Radio Wars’ podcast.Chris Marsh, Senior Lead, Future State Sound Design and Audio Production, LiSTNR Original Podcasts, SCA, AustraliaOver the past 20 years, Chris Marsh has been a driving creative force behind many of Australia’s biggest radio shows and podcasts. He has collaborated with notable names such as Carrie Bickmore and Tommy Little, Mick Molloy and Jane Kennedy, Matt Tilley and Jo Stanley, as well as podcast hosts Abbie Chatfield, Tom Tilley, The Shameless Girls, Alex Dyson, Matt Okine, and even former Prime Minister Malcolm Turnbull.  His most significant creative relationship has been his 15-year association with Hamish and Andy.  As the Creative Audio Producer for their radio shows and, for the past six years, on Australia’s #1 podcast, Chris has also contributed to several of their TV projects. In addition to his technical expertise in editing, recording, and all areas of audio production, Chris has unique skills in managing high-profile talent. He also possesses vast knowledge in creating compelling, entertaining content and understands what it takes to run highly effective teams.You can register for the whole three-day Radiodays Asia conference, or you can register just for Podcast Day Asia. […]

On behalf of the President of India, the Ministry of Information & Broadcasting (MIB) has announced an invitation for proposals to select an agency for conducting the e-auction of private FM channels as part of FM Radio Phase-III.Eligible entities include companies registered under the Companies Act of 1956/2013, foreign companies with a registered office in India, or consortia of such companies. The selected agency will oversee the allocation of FM radio frequencies according to the MIB’s guidelines.Detailed information on the application procedures is available on the official MIB website and the Government’s e-procurement portal. The RFP, including the scope of work and eligibility criteria, can be accessed at [MIB’s website](http://www.mib.gov.in ) and [CPPP Portal](https://eprocure.gov.in/eprocure/app ).

The deadline for bid submissions is 17 September 2024. Bidders must register on the e-tender portal and submit their proposals online, accompanied by a non-refundable application fee of Rs 50,000 through the Bharatkosh Portal.Eligibility criteria for agencies include a minimum paid-up capital of Rs 25 million and a combined net worth of at least Rs 100 million.Phase III of this expansion aims to rejuvenate the FM radio sector by introducing more private players, enhancing regional representation, and broadening content offerings, from local news and cultural programming to diverse music genres. […]

In an ADMA conference session examining trends and predictions for the coming 12 months, Professor Scott Galloway explored big picture media trends, largely from an American viewpoint.Looking back over the past 12 months he says the losers were: Movie Studios, Theatres and Traditional Creators.  The winners were: Sport, TikTok, Netflix and Generative AI.In trends for the coming year, Galloway believes “the streaming laggards will bounce back,” but that we will see the first streaming service close down as unbundling and rebundling lead to consolidation in the streaming industry.

He predicts that Tiktok will compete with Spotify and come up with original music and programming.Making observations about the TikTok business strategy, Galloway observed that TikTok has one channel not many, “but it knows you so well you don’t need channel choice.”“Choice isn’t a good thing, consumers want more value not necessarily more choice. Passive consumers want that… most consumers are passive… they are happy that the AI told them want to eat and what to watch.”TikTok gets more data about what you enjoy, because most of its videos are short and there are many actions a user can take in a short time, so it can calibrate using the many actions viewers take with each video.Galloway says there has been “unbelievable revenue growth for the main companies, Amazon, Meta, Youtube and Alphabet.”The difference between AI and traditional search is that Google puts the emphasis on you to make decisions about the search results. “AI won’t give you all results for you to make a decision, it tries to give you the top result in the best way,” Galloway says.If a consumer doesn’t like the results they can refine them, but many people won’t. He thinks there will still be life for traditional search.“The things that save you time are most valuable,” says Galloway. Amazon, Netflix, ChatGPT help you zero in on products or save time from watching ads. ChatGPT helps you save one third of your time in writing emails or reports. He believes consumers will find these time saving features usefulIn the new instant AI environment, traditional media companies will still have a strong hand due to their content. “Traditional content platforms have some leverage, they will be in a position to licence or create other ad streams to get money from AI companies.”More predictions for 2024 are:
India is the new China, it will lead growth rate
Meta’s new growth vehicle is Whatsapp, while Facebook will decline
Swing countries such as Saudi Arabia and India will sit in the middle of the big powers and will be in a positive position while the others play off against each other
Nigeria and Indonesia are set for growth
A big observation is that people don’t read emails as much anymore, but that text messages and Whatsapp messages will be able to get to themOne of the biggest threats, according to Galloway, is misinformation and the concentration of power. “This is a worthwhile fear… All platforms will see the mother of misinformation near the US election.”“AI won’t take your job, someone who understand AI will take your job,” concluded Galloway. […]

Day one of Radiodays Asia 2024 will feature a must-attend session called “Making Hard Work Look Easy – 10 ‘secret’ sauces for 20 years of success in radio and podcasting” on Monday, September 4, from 10.10 am to 10.45 am.It is a chance to learn from the best in the world as Chris Marsh, Senior Lead Future State Sound Design and Audio Production LiSTNR Original Podcasts, SCA shares the secrets to motivate talent and achieve success.Over the past 20 years, Marsh has been a driving creative force behind many of Australia’s biggest radio shows and podcasts. He has collaborated with notable names such as Carrie Bickmore and Tommy Little, Mick Molloy and Jane Kennedy, Matt Tilley and Jo Stanley, as well as podcast hosts Abbie Chatfield, Tom Tilley, The Shameless Girls, Alex Dyson, Matt Okine, and even former Prime Minister Malcolm Turnbull.

However, his most significant creative relationship has been his 15-year association with Hamish and Andy Show. As the Creative Audio Producer for their radio shows and, for the past six years, on Australia’s #1 podcast, Chris has also contributed to several of their TV projects. In addition to his technical expertise in editing, recording, and all areas of audio production, Chris has unique skills in managing high-profile talent. He also possesses vast knowledge in creating compelling, entertaining content and understands what it takes to run highly effective teams.Another insightful workshop on day three will show how sustainability is much more than just how much electricity your studios and transmitters use.“Sustainability Workshop: Future-Proofing Your Media Company part 1” will be facilitated by renowned media industry leader Steve Ahern on Wednesday, September 4, from 9 am to 10:30 am.Discover the big picture and learn how the UN Sustainability Goals can help you to build a better media company for the future.The workshop will include examples of how broadcast companies are saving money on transmission and how they are thinking bigger as they formulate plans to sustain their business models into the future. Sustainability encompasses planet, people, processes and passion, learn how to harness all the important elements for success in the face of continued competition in the media industry. You will leave the workshop with guidelines you can use to start planning for your own company’s future sustainability.Steve Ahern is an internationally recognised trainer, digital media industry expert and broadcast management consultant. He is the author of the text book Making Radio and the publisher of the radioinfo industry trade magazines in Australia, Asia and Africa. Steve previously held various media industry leadership positions including Manager of ABC Radio in Sydney, Director of the ABU Media Academy in Kuala Lumpur and Director of the Radio faculty at Australia’s elite media university, AFTRS.Radiodays Asia will be held 2-4 September in Kuala Lumpur, Malaysia. Register for the conference here. […]

StreamGuys will introduce a new ultra-low-latency streaming service at IBC that brings synchronicity to the “second screen” experience of a live sports event, removing the delay that takes live game action and audio/video streams out of alignment. The company’s new ULLS service provides broadcasters with the tools to synchronize the two experiences, returning control to fans that want to listen to alternative commentary – and providing stadium management with a way to make live streaming a part of the in-venue experience.The StreamGuys workflow first ingests streams into its Contribution Network, an enterprise-level streaming media ecosystem to move self-produced, locally originated, and/or third-party media content onto the public internet for end user consumption. StreamGuys employs low-latency streaming protocols inside the Contribution Network workflow that erase the delay at the output, where its HTML5-based SGplayer presents the live video or audio-only stream to the audience.“This returns the live broadcast to the spectator who enjoys listening to the local team announcers as they watch the game from the stands or in their homes,” said Eduardo Martinez, Vice President of Technology, StreamGuys. “That experience hasn’t been possible with streaming technology that typically adds 18 to 30 seconds of latency. We’re introducing widely supported low-latency protocols into our solution that produce a harmonious experience.”

StreamGuys has also built a bridge between ULLS and its SGrewind service, which gives listeners the power to return to a previous moment in the game. StreamGuys achieves this by simultaneously recording the ULLS stream to an SGrewind buffer, essentially providing the audience with the audio equivalent of a live DVR. StreamGuys has also engineered the ULLS service to support standards-based CEA-608 captions from broadcasters, with SGplayer presenting real-time captions for the deaf and hard of hearing in sync with audio streams.Martinez adds that the streams will ideally be consumed within an app related to a sports league or club where fans can engage with other services, such as purchasing tickets, merch or food and drink from concessions. The protocols employed will also deliver high-quality streams without consuming much bandwidth, producing a seamless consumption experience even when the stadium capacity is full.At IBC, StreamGuys will present a live demo with a low-latency and high-latency stream side by side that will allow visitors to compete the difference. “We will present a clock in the playout system so that people can see the real-time outputs from each stream and compare them to what they are watching,” said Martinez. “On the input side, our technology works with any audio or video streaming encoder that plugs into our ingest system. It’s all standards-based, with no specialized components required. As long as we can get it onto our Contribution Network, we can provide that experience fans have been missing for years.”StreamGuys is an official co-exhibitor with ENCO at IBC this year at Stand 8.C76. IBC takes place September 13-16 at RAI Amsterdam. […]