ASIA

Content from BPRIt’s summer, just gone holiday time in the Southern Hemisphere – radio stations mostly have theirstars back after backup teams have in place as the main presenters, often the ‘face’ of their station, took a well-earned break.

But what does this say to consumers who may still be in a more normal work and listening environment? Their favourite radio station is on auto-pilot?In many cases these front-line personalities are the main focus of the relationship between listeners and the station – you need to be able to answer the question, ‘what does the brand stand for when the ‘A’ team is away?’Successful radio stations fulfil three essential requirements:
They have clear brand attributes – consumers know and understand what they stand for
They are acquisitive – they attract listening beyond a narrow music or interest group
They ‘bestow status’ – people like it and want to be associated with it.
The new media reality is that radio is now just one of many media choices available for consumers, the choice is often not just about which radio station but it is often about which audio source listeners might choose – music on Spotify, stories on Podcasts etc.At one level Radio competes with Big Tech as a ‘brand choice’ among many others yet at another it’s an intensely personal choice – radio is the one medium that can establish a personal relationship with its listeners yet it seems to be in danger of giving up the very thing that makes it special.Radio still needs to provide primary motivation for listeners to continue to listen and to build a strong relationship between brand and listeners. It needs to identify that link and rekindle the passion.Ask yourself, do your listeners care about your station? Do they care enough to want to be involved in something that your station does?  An event, a fundraiser or other activity?As brand marketing disappears – has visibility for your brand been replaced by short term contest ‘noise’ or a set of faces on a billboard that no-one recognises?To survive and thrive radio and individual radio stations need to re-focus on the key elements that make it an essential part of people’s lives, the things that make it special.Take care of that relationship, once its lost it may be impossible to replace it.Brand passion: a type of consumer–brand relationship whereby consumers exhibit high levels of enthusiasm and desire and is considered the core of the emotional connection between brands and consumers.By Peter Don, BPR […]

Listeners of all Mediacorp stations in Singapore can now win a host of prizes with a range of new contests and games.English stations:CLASS 95 – Spin & Win

The game is played hourly across all timebelts from August 30. Listeners must be the first to call in when they hear the song of the hour to qualify. On Friday, they must be the first caller through after the cue to call and have qualified during the week, to spin the sure-win wheel. There is a chance to win cash prizes ranging from $1000 to $20,000.GOLD 905 – Supersonic It’s the 2nd edition of the game on the station. Everyone gets a chance to win with $20K cash in total to be given away.  It is played 5 times a day with $100 to be given away each time. DJ will play a sped up snippet of a song and the first caller through to guess the song title correctly wins $100. Prize snowballs if the caller doesn’t get it right.987 – Secret Sound Back by popular demand – 987 Secret Sound is played throughout the day from 6am – 12am.Participants have to listen out for the cue to call throughout the day and be the first one through the phone lines. DJ will play the sound. Guess it correctly and walk away with the big cash prize.Symphony 924 – Artiste of The Week Featuring eight outstanding classical performers each week, sharing about their music, loves and lives. Look out for Sol Gabetta, Daniel Trifonov, Katherine Jenkins, Yang YueFei and more. Listeners can win up to $4k in shopping vouchers, by answering trivia questions on classical artistes on the station’s Facebook page each week.CNA 938 – Understand Asia Quiz There’s a chance to win a total of $9600 shopping vouchers by participating in the CNA938 Understand Asia Quiz. Listeners will have to tune in and call to participate in the quiz 3 times a day, Mondays to Fridays for 8 weeks. The caller stands to win $80 if he/she answers a question about Asia correctly. If the wrong answer is provided, the prize snowballs to the next quiz.Chinese stations:CAPITAL 958 – Mystery Sound Game will be played on Mon to Thurs, throughout the day from 6am to 12am, 5 times per day across 5 timebelts.  Listeners have to call in to CAPITAL 958’s hotline when they hear the DJ’s shoutout, and they must guess the correct Chinese idiom, and stand a chance to win $50 cash. The winner will also quality for the Friday’s lucky prize wheel spin where the first caller will stand a chance to win additional prizes.LOVE 972 Game will be played throughout the day from 6am to 11pm. Listeners have to call in to LOVE 972’s hotline when they hear the DJ’s shoutout, where the DJs will provide a sentence with some parts removed, and listeners must guess the missing phrase. If they guess correctly, they stand a chance to win $972. All winners who won $972 will also stand a chance to win an additional grand prize of $9,720.YES 933 – Crack the code! Game is be played throughout the day from 6am to 12am. Listeners have to call in to YES 933’s hotline when they hear the DJ’s shoutout, and they must guess the five digit code, and stand a chance to win up to $10,000 cash. However, should the code remained unsolved each day, $1000 will be deducted daily until it reached $2,000. Helpful tips will be provided by the DJ and they will let you know whether you are guessing too high or too low.Malay radio stations Warna 942 – Peti Bahasa DJ will give out the sponsor related password at a stipulated time. DJ will give out 1 word + meaning at a random timing during the timebelt. Lines will be opened and and listener with correct password plays the game. Caller that can give the correct word that was mentioned qualifies for the weekly finale round on Friday morning, where first caller from the qualifier list to call in with the correct password will play a language game – jumbled up letters that forms a simpulan Bahasa.Ria 897 – Lagu Misteria RiaListeners have to tune in to Ria 897 and wait for the respective DJ in each belt to announce the title of the ‘Song of The Hour’. When the song is aired, the first caller to provide the correct title qualifies for the mega-round. In the mega-round,  the title of the song will not be announced. Instead, RIA listeners have to guess the title of the ‘Mystery Song‘ based on the snippet of the song and clues aired by the DJ on duty. Tamil radio station Oli 968 – Adutha Naangu Varigal Enna? (Guess the next 4 lines?) Listeners will be provided clues from a movie from which the song is being selected. At the first level, listener will be required to mention the password of the day which will be available on the station’s meLISTEN newsfeed. At the second, they will get to guess the lyrics correctly within 20 seconds. If the listener guesses it correctly, he/she will win $100. Otherwise, the winning money is snowballed with $50 added to the pool. It will be awarded to the listener who finally gets it right. The listener who gets it right will qualify to enter the Big Game at the finale. Up to $11,000 over 8 weeks and a grand prize of $10,000 is up for grabs in the finale. […]

India’s Radio City network announced the 13th season of its singing talent hunt Radio City Super Singer.The show will provide one of the biggest podiums to aspiring singers across 39 cities, with auditions from 25th August to 12th September.The audition process will shortlist five talented candidates from the Hindi, Tamil, Telegu and Kannada speaking regions respectively this year, to make way for a super grand finale that will be streamed on September 26 on radiocity.in, post which the final winner will be selected.

Sensational singer Kailash Kher is all set to return as a judge for the second consecutive season, and mentor yet another set of budding singing talent in the country.Radio City’s Chief Executive Officer, Ashit Kukian, said: “With a reach of millions through the years, Radio City Super Singer remains one of our most successful properties. This year, we have strategically grown in the virtual domain amidst the pandemic.”Speaking about his excitement to judge yet another season of Radio City Super Singer, Kailash Kher said: “I had a great experience mentoring the best budding talents in India, in season 12 and am thrilled to help in the discovery of sensational new voices yet again. The talent that we have nurtured and encouraged through this podium is as diverse as India itself.” […]

In conjunction with the National Day and its 25th anniversary, Malaysians can look forward to an exciting and special line-up on Astro Radio across all 11 stations on-air, on the SYOK app, website and on social media.Kenny Ong, CEO, Astro Radio, said: “We wish to show our appreciation to our fans and listeners who have supported us in achieving this milestone of being 25. Our listeners can enjoy a specially curated playlists of the best of 25 songs, listen to the stories of our many local talents from radio, TV and even cinema, and participate in fun challenges on social media and win prizes. We are honoured to continue to provide Malaysians with the best mix of content across all our radio brands and platforms and thank them for their incredible support in making us their number 1 radio choice.” Malaysians can look forward to these specials this National Day:
The Best Malaysian English Songs, counting down the top local English songs nominated and voted for by listeners on 16 September on HITZ.
Malaysian Pop Culture, for music through the decades and an opportunity to call in to discuss iconic Malaysians movies on 31 August on MIX.
64 Suara Merdeka, a playlist featuring 64 favourite local songs on 31 August, 3pm on SINAR.
64 Lagu Ore Kito, for local songs from the East Coast, on 31 August on GEGAR.
ZAYAN Talk Merdeka, a talk session with local celebrities and more, on 31 August on ZAYAN Facebook and Instagram.
Anugerah Hero ERA Sarawak, a contest to nominate listeners personal heroes, from 30 August on ERA Sarawak Facebook and Instagram.
Virtual 90-minute concert on RAAGA En Malaysia, Un Malaysia, Nam Malaysia, featuring local talents Santesh, Yunohoo, Havoc Mathan, Havoc Naven, Lockup Nathan, Amos Paul, and more, on 31 August from 6pm via Facebook Live.
24-Hours Non-Stop Malaysian Songs, featuring local favourites from 12am, on 31 August on RAAGA.
To mark its 25th anniversary, Astro Radio is also ffering its listeners:

Specially curated music playlists such as:
Carta 25 Gemilang, featuring Top 25 songs from popular local reality shows ‘Akademi Fantasia’ and ‘Ceria Popstar’ from 3 September, every Friday at 9pm on SINAR.Top 25 Nasyid playlist every Saturday and Sunday, from 28 August on ZAYAN.RAAGA-vil Top 25 Hits!, for the best Kollywood and Malaysian hits from the 80’s to date, hosted by Gheetha every Sunday, from 10am to 1pm on RAAGA.
Exclusive, insightful interviews with award-winning film directors, popular local celebrities and TV personalities including:
Astro news anchors, Siow Hui Mei and Gan Jiang Han as well as award-winning director Chiu Keng Guan (On Your Mark, Ola Bola, The Journey) in September on MELODY.The winner of popular reality show ‘Akademi Fantasia’ Season 1, Vince Chong and Astro Arena Host and ‘Akademi Fantasia student’, Burn, on 31 August on GEGAR.Participants of Astro Oasis’ Islamic programmes through a series of interviews on Jejak Iman Muda & Pencetus Ummah, available now on Monday to Friday, from 3 to 7pm on ZAYAN.Amira Othman, Sufi Rashid, Aizat Amdan, Akim Ahmad, former students from popular reality show ‘Akademi Fantasia’ on the ERA YouTube channel and social media pages.Fans can also enjoy a video of the hilarious morning crew, JoHaRa Pagi ERA in Jaguh JoHaRa, competing in a virtual game of ‘Batu Seremban’ with local celebrities.Listeners can also look forward to a list of the Top 25 TV programmes on Astro via GOXUAN, every Thursday at 6pm, from 2 September, and fans can also take part in the TikTok challenge with MY radio announcers held later this year.Additionally, all Malaysians can stand a chance to enjoy a tour of the HITZ, MIX and LITE radio studios while interacting with popular radio announcers from those brands. […]

On Malaysia’s National Day, SYOK invites all Malaysian podcasters to submit a podcast for a chance to take home RM1000 in cash prizes and a trophy in the ‘Anugerah Podcast SYOK: Merdeka Edition’ contest, from now till September 5, via the SYOK app and website.Participants must submit a podcast on the topic ‘What’s interesting about Malaysia’ in either English, Malay, Chinese or Tamil across various formats such as conversations, monologues, interviews and more.To participate, visit the ‘Anugerah Podcast SYOK Merdeka Edition’ contest page on the SYOK app or website, select the language of the podcast, fill in the contest form, share information about the podcast with descriptions required and upload a recorded podcast that is between 15 to 35 minutes long in the required format.

Shortlisted podcasts will be available on SYOK platforms for listeners to stream and the podcasts with highest listeners from each language category will stand a chance to win.For more information, visit anugerahpodcastsyok.my or download the SYOK app. […]

Astro Radio in partnership with Digi launched ‘KamiCare MBiz’ to help local businesses affected by the pandemic find their footing. Under the campaign, businesses who qualify are given free airtime to help them drive engagement and traffic to their brands.Over a seven-month period, this campaign successfully helped over 3030 local businesses by airing a total value of RM116.4mn in airtime.Since the start of KamiCare MBiz in December 2020, Astro Radio brands have received submissions from various local businesses nationwide including home chefs and bakers, restaurants and cafés, florists, event management teams, tailors, car repair and home cleaning services, as well as companies offering IT solutions, pet food, sports attire and equipment, handicrafts, baby products, beverages and more.

From submissions received, selected businesses received at least 25 mentions over period of one week through 30-second on-air announcements. Additionally, these businesses were also featured on respective Astro Radio brand’s social media pages for additional reach and engagement. Selected businesses also received additional mentions via Facebook Live streams, including local food sellers “24 Seven FNB” and “Little Boss” who received additional sales orders following these mentions.Kenny Ong, Chief Executive Officer, Astro Radio, said: “We received overwhelming response since ‘KamiCare MBiz’ launched with almost 7,700 submissions across our platforms. We are happy to announce we are extending this campaign so that more local businesses will have the opportunity to have their businesses featured on air reaching our 17 million listeners, and on social media reaching our 23 million followers.” […]