ASIA

The University of the Philippines (UP) officially launched the celebration of 100 Years of Broadcasting in the Philippines (100 YBP) with a documentary presentation and webinar hosted by the Department of Broadcast Communication (DBC) of the College of Mass Communication (CMC) in UP Diliman, on June 29.The documentary “Wika, Awit, Radyo, at Pananakop” tackles the origins and development of radio broadcasting in the Philippines, from the American Colonial period to the post-World War 2 era, as radios became more accessible and part of everyday life. This documentary, produced and written by Professor Elizabeth Enriquez and directed by Maps Arciga, utilized animation, archival videos, and printed sources. It asserts how broadcasting was first used as a colonial apparatus, but later adopted for local purposes. Tagalog and other Filipino languages took centerstage in the story, being formative to the medium’s acculturation process.UP President Danilo Concepcion, UPD Chancellor Fidel Nemenzo, UP Visayas Chancellor Clement Camposano, and UPD CMC Dean Fernando Paragas delivered their messages of support for the webinar and centenary celebrations. Concepcion acknowledged the role of UP educators and alumni in shaping mass communication in the country, especially in spreading accurate and valuable information through radio and television and keeping the broadcasting industry alive.In the documentary, Enriquez explained that the Americans used broadcasting as an effective tool for colonization until it became helpful to local businesses and integrated into Filipino culture. “It was part of the American strategy to reshape the consciousness of Filipinos in the American cultural mold. The English language and popular music from the West were first heard on the radio and used as the standard by Filipino broadcasters. While Filipino listeners enthusiastically adopted the foreign sound, it did not take long for Tagalog and kundiman to enter the soundwaves.”The Japanese were the new colonizers during World War II. According to the documentary, they “attempted to purge America from Filipino consciousness. Tagalog and other local languages and local musical compositions and folk songs enjoyed airtime. Still, English and American music were not wiped out while Filipinos hardly learned Nihongo and did not become accustomed to Japanese music.”“After the war, broadcasting spread throughout the country. The English language and popular music from the United States were back on the air. But so were Tagalog and other Filipino languages as new radio stations began operating in the provinces. Filipino singers and musicians performing on the air attained fame, especially when the local music recording industry took off,” Enriquez added. […]

Radiodays Asia 2022 has announced as a headline speaker Bauer Media Audio UK’s Chief Content and Music Officer Ben Cooper.Cooper joined Bauer Media Audio UK in 2020 and holds the role of Chief Content and Music Officer in which he oversees much-loved audio brands including Absolute Radio, KISS, Magic Radio and Hits Radio Networks. Ben has a wealth of experience having worked for over 20 years within the radio, music and live music industry and having previously worked at both the BBC and within commercial radio. He has a strong track record of leading and developing successful teams to deliver creative content alongside strategic, bold decision-making driving digital innovation and change in order to meet the new ways audiences consume and interact. Prior to joining Bauer, Ben was Controller of BBC Radio 1, Radio 1Xtra & Asian Network.The conference also announced more new speakers.Heyang Zhou is the multi-award-winning host of Round Table, the premier radio talk show that discusses issues affecting China and the world. The live broadcast is then rolled into podcasts which makes it the most popular English language podcast that emanates from China. The show has been honoured with the accolade Top Podcast and Classic Podcast on Apple Podcast in the region in 2019 and 2020, respectively.Natalie Pozdeev is a media education specialist, with expertise in practice-based radio, journalism and digital content training. She is currently Program Convenor at the Australian Film Television and Radio School (AFTRS), where she leads the radio and podcasting team.Nessa McGann founded McGann Media, a radio consultancy business focusing on audio training, funding, and talent development in October 2020. Part of the start-up of the Irish Regional Youth Music station SPIN South West in 2007, she was programme director and then station manager, delivering the station a number 1 market position. Previously station manager at Wired FM, Nessa also worked as a freelance reporter and news journalist for RTÉ Cork and Lyric FM.Radiodays Asia 2022 will be held in-person and online on September 6 and 7 in Kuala Lumpur, Malaysia.This will be the third edition of the new conference from the team who produces Radiodays Europe, the world’s largest and leading conference for radio and audio development, in collaboration with broadcaster organisations in the Asia-Pacific.

Radiodays Asia includes a fantastic line-up of speakers, leading experts and professionals from around Asia, Australia and across the world. Topics ranging from radio and podcast strategy, new digital developments, successful formats and content development, fact checking and investigative journalism, podcast storytelling and business, social media, audio advertising, sales and the latest research about consumer behaviour. The most important trends and new ideas worldwide in one place.The main conference runs over two days with two parallel tracks of sessions. It will have meet-ups and interactive sessions as part of the programme to facilitate networking and sharing of ideas. There will also be an exhibition area where you can learn the latest about services from our commercial partners. In addition, four educational training workshops will be included in the offer, as well as an evening networking event.Click here to register with the Early Bird Price before July 15. […]

Federico “Ding” Gempesaw, a radio political commentator in Cagayan de Oro, Philippines was shot and killed by masked gunmen on June 29.Gempesaw, 62, hosted a block-time program Bitayan sa kahanginan (Gallows on-air) on Radyo Natin, a local broadcaster.He was a staunch supporter of the late Cagayan de Oro mayor Vicente Emano who made him head of the city hall office that manages the local government-owned markets.According to witnesses, Gempesaw had just stepped down from his taxi outside his home when masked gunmen on a motorcycle shot him twice and fled.The attack, which is the first media killing in the city, took place on the eve of the assumption of presidency by the country’s new president Ferdinand “Bongbong” Marcos Jr.Journalists in Cagayan de Oro expressed worry that the killing could signal the start of attacks on media workers in the city and called on the President to look into the killings of media workers and start bringing their killers to justice.He was the 24th and last media worker killed since 2016 when former president Rodrigo Duterte rose to power, and the 196th since democracy was restored in the Philippines in 1986, based on data from the National Union of Journalists of the Philippines (NUJP). […]

The BBC News Afghanistan service in Pashto and Dari has launched a weekly radio programme, Women (Mermen in Pashto, and Zan in Dari).The 30-minute show will go on air at 7 pm Kabul Time in Dari and at 8 pm in Pashto (14:30 and 15:30 GMT) every Friday.It will be available via FM and shortwave frequencies across Afghanistan and will be available on demand via the websites bbc.com/pashto and bbc.com/persian/afghanistan, and the BBC News Pashto and BBC News Dari channels on Facebook.Presented by Shazia Haya in Pashto and Aalia Farzan in Dari, the programme is aimed at women and girls – especially those in rural areas – in Afghanistan and Pakistan. Alongside offering them a platform to voice their views and questions, the new show will also deliver content that informs and educates, empowering the listeners to make informed decisions and choices.Shazia Haya and Aalia Farzan are BBC journalists who moved to the UK following the Taliban takeover of Afghanistan.The programme, which talks about women’s rights, healthcare, education, household economy, parenting, children’s health, as well as entertainment, sports and politics, opens with women-focused news from around the world. It discusses with experts the week’s main subject item and includes permanent slots on motherhood and childcare; inspiring stories about successful women from Afghanistan and around the world; and an arts & culture section dedicated to latest works by female writers, artists and musicians.Shazia says: “This programme for me means giving a voice to the voiceless. I hope Mermen will help empower the Afghan women to have better.”Aalia adds: “I want our new radio show, Zan, to serve as a window to every Afghan woman’s home. A window which opens every week to bring her the kind of knowledge that is really useful for her, and also to invite her to speak out about the things that worry or frustrate her.” […]

Mediacorp Singapore is launching ‘The Star Voice’, a radio DJ talent hunt that seeks out aspiring young talents who want to be the next radio voice.Previously named ‘The Sound Makers’, the competition has discovered and seen many personalities who have risen to fame over the years, including YES 933FM’s Chen Ning, Hazelle Teo, Zhong Kunhua and Lee Teng.Organised by Mediacorp YES 933, LOVE 972 and CAPITAL 958, the competition returns in a brand-new format – an unscripted reality show.Hosted by YES 933 DJ Hazelle Teo, the six-episode series starting from July 21 will see contestants go through debate and storytelling challenges, learn to host radio programmes, produce radio dramas and audio advertisements and be guided by experienced mentors – Pan Jiabiao, Dennis Chew and Zhong Kunhua.The winner will walk away with with more than S$80,000 worth of cash and prizes and an opportunity to experience being a radio DJ with Mediacorp’s Chinese radio stations.The Star Voice will be available every Thursday on meWATCH, meLISTEN and Mediacorp Entertainment’s YouTube channel from July 21, with the finale set to broadcast on Aug 25. […]

Selling Radio Direct with Pat BrysonRecruitment Is A Hot Category NowIf you’ve called on any businesses at all in the past year, you’ve heard this sentence: Finding enough people who want to work is one of the biggest challenges our clients face.We are in a perfect position to help them with this problem.Radio has been a source for finding employees for decades. Those of you who remember X number of years ago (I’ve quit referring to specific decades for obvious reasons), will remember having recruitment specialists on staff who worked with the HR departments of businesses. This person targeted large manufacturing firms, hotels, anyone who employed a lot of people. Even then, the newspaper classified was waning and HR managers were searching for other avenues to fill their openings.If you’ve tried using Indeed or Zip Recruiter or Seek, in Australia today, you’ve probably had mixed results. So have your clients.Why does radio work so well?

If I personally am not looking for a job, I won’t be trolling Seek or Indeed, the newspaper, or any other dedicated source. But, I am probably listening to the radio, as 93% of all Americans and Australians do. If I happen to hear an ad for a job opening, and I know someone who is (or should be) looking, I may pass on the information. Radio provides a wider reach. Often times, it IS another person who introduces a candidate to a job opening.
Radio yields less applicants, but better applicants. Why is that important? I’ve been interviewing salespeople for my clients. Some of them have been advertising on Indeed as well as on their own airwaves. I’ll recount my latest experience with Indeed candidates:
30 applications received.
15 MIGHT have had some work history that could recommend them for this opening.I contacted those 15: Seven responded.I set zoom meetings with the 7: Four stood me up.
I bet some of you have had similar results. Now, I’m not advocating ignoring other avenues to search for employees. I am saying that our clients may have had the same experience. They wasted a lot of time dealing with flaky applicants or those filling out unemployment forms. They, too, are looking for other avenues. That would be us! We may deliver less applicants but we deliver more qualified candidates.
Plus, many of us now sell digital advertising, print, outdoor as well as radio. We can combine the forces of all these media to deliver qualified candidates.
Whom do you prospect? Anyone with a “help wanted” banner. Ask all your current clients. Then, branch out. Are there manufacturing firms in your area? Reach the HR director. Get to know their needs before they arise. Make it simple for HR directors to buy from you. Have a preestablished campaign that can be activated with a simple call from the HR director.
What does that plan look like? We’ve had good response with Sunday-Wednesday schedules with 10-15 a day. Heavy frequency at a time when people are dreading returning to a less-than-satisfactory job. Depending on the number of openings, schedule for 1-3 months. We work with several businesses that run recruiting campaigns year round. They always have openings! For companies that have large staffs, this works well and keeps their pipeline full of good candidates.
Our businesses need our help. Without enough good employees, the business cannot run at its maximum capacity. In 2022, they must be able to fully serve their customers if they are to rebuild from the last two years.
Happy Selling! […]